Change Leadership in the Digital Age

Change Leadership in the Digital Age

GUEST POST from Chateau G Pato

In the digital age, it is no longer feasible for organizations to rely solely on traditional leadership styles and practices to effectively drive change. With digital advancements exponentially increasing in recent years, the way in which organizations approach change leadership must evolve along with it. In order to remain competitive in the modern and ever-changing world, leaders must be willing to employ innovative approaches that utilize digital tools and incorporate ideas from across the organization.

Organizations that successfully lead change in the digital age need to fundamentally shift their organizational culture to one that is driven by digitalization. This requires them to empower their workforce, proactively anticipating change and utilizing data and digital technologies to drive more agile and effective change management.

Case Study 1: 21st Century Fox

21st Century Fox is a great example of a business that has embraced change leadership in the digital age. They have invested heavily in digital technologies to streamline their internal processes, while also introducing a range of innovative initiatives aimed at driving cultural and operational change. This includes the regular use of virtual reality based training, as well as the implementation of agile working practices. Leadership is responsible for facilitating the changes required to enable this modern way of working. They ensure that employees understand and embrace the change, engaging with them and introducing flexible working practices to support this.

Case Study 2: IBM

IBM is another organization that has embraced digital leadership to drive change. As part of their transformation strategy, IBM set up a dedicated digital innovation team to drive the organization’s digital evolution and pioneer new areas of growth. This team is responsible for looking at new technologies and ensure they are implemented in an efficient and effective way. They also provide guidance for employees who need support in understanding the impact of new technologies. Through this team, IBM has developed an agile working culture which encourages its workforce to think innovatively and use digital tools to better serve customers.


These are just two examples of businesses leading successful change in the digital age, but the principles they have used to achieve this remain the same. To successfully and efficiently drive change in the digital era, organizations must invest in digitalization, engage all levels of staff, embrace an agile mindset and utilize data and digital technologies.

Image credit: Pixabay

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