Seeing around corners is always hard. However, to go to where the puck will be is a useful step when planning strategy and tactics to meet the needs of customers segments.

If you have a product or service and are planning not just for the now, but the next and new, then painting a picture of your customer archetype or personna is a key tool.

Doctors will continue to want you to create them a QWILT SET. But, how, when and by whom will be different moving forward.

So, how will the doctor of the future be different from the doctors of today?

1. They will be chosen differently
2. They will be educated and trained differently
3. They will be measured more intensely than they are now particularly for competencies
4. They will be employed by different employers
5. They will be paid differently
6. They will be more data driven
7. They will be disintermediated for some jobs and substituted for some by others
8. They will work in different sick care and health care ecosystems
9. They will evolve from being knowledge technicians to strategic thinkers
10. More will have an entrepreneurial mindset
11. They will demand more personalized solutions for lifelong learning, clinical decision support and dissemination and implementation of new technologies
12. In some instances, they will become commoditized and therefore challenged to differentiate themselves
13. They will require the knowledge, skills, abilities and competencies to win the 4th industrial revolution and they will use new adult learning technologies to learn and practice them
14. They will work in interprofessional teams, not as individuals, taking care of patients and their care community
15. They will work under the coordination of a global cybernervous system
16. Primary care will be unbundled
17. They will work as part of the gig economy
18. They will be more data literate
19. They will have shorter clinical careers
20. They will be working more in non-clinical careers
21. The physician workforce will include more women who will have different practice patterns and productivity
22. Physicians over 65 will delay retirement
23. The physician experience will eclipse the focus on the patient experience
24. The innovaging economy will take center stage and leave a gap in geriatrics
25. Community health workers will be more important stakeholders as part of the patient team as social determinants overwhelm clinicians
26. Medical societies and medical meetings will become less relevant and virtualized

What is the role of the doctor as DIY medicine advances?The

Prognosticating is always dangerous, particularly when you are trying to predict the future. But, all things considered, it’s better than moving forward while always looking in the rear view mirror.