Measuring Happiness

GUEST POST from Kevin Roberts

I have written often about the importance of happiness for your own life and for the good of society. Friends of the Earth did a brilliant World Happiness Index a few years ago (just last week I was in one of their happiest places on the planet, Costa Rica). Britain has introduced happiness as a national economic indicator. And the New York Times has just reported that the 76,000 residents of Somerville Massachusetts are being asked to rate their level of happiness on a 1-to-10 scale in an annual civic survey. The blue collar but gentrifying city wants to make decisions about transportation, space planning, policing, education, affordable housing, and how the happiness of citizens factors into these decisions. I say bravo, especially to the man who, in answer to the question “How satisfied are you with your life in general?” rated himself only a 6, explaining, “I would like to be three inches taller and speak Quechua fluently.

Image source: Massachusetts Mapsite

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About Kevin Roberts

Kevin Roberts is an international business leader, consultant, and educator. As the founder of Red Rose Consulting, he provides expert counsel and coaching on leadership, marketing, and creative thinking to organizations and C-suite executives globally. Previously, Kevin served as the CEO Worldwide of Saatchi & Saatchi for 17 years and held senior leadership roles at Procter & Gamble and Pepsi. He is the author of several influential books, including Lovemarks: The Future Beyond Brands and 64 Shots: Leadership in a Crazy World.

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