GUEST POST from Paul Hobcraft

So what are the critical paths of the New Innovation Era?

It is the powerful effects of different conditions, solutions and forces combining that will deliver the new innovation era in accelerated forms in 2017.

We have a perfect merging of conditions that will have a transforming storm effect on innovation that are converging rapidly so please be ready to clear that existing agenda of innovations within your present (very) linear pipeline and be prepared to rework the entire innovation space in different “connecting” innovating ways..

The powerful world of collaborative tools

The explosion of innovation’s collaborative tools in recent years has certainly been transforming. The broader options of communication means, the choice of apps and software, the growing use of the cloud are allowing us to think differently, we are connecting more. Yet for innovation, it continues to be having a transforming effect, even when the solutions are applied through a very cumbersome innovation system that still is far too manual

The adoption of Lean and Agile, equally of Design Thinking, of being encouraged to invest in rapid experimentation and build prototypes that can quickly advance understanding of customer need, design it quickly and then quickly test how it will provide value in the marketplace, seeking to improve its final design and functionality, is accelerating innovation. We are encouraging more innovation hacks, providing different designs of crowdsourcing for funding, ideas, and understanding.

We are designing a host of easy to use canvases or work mat’s to frame the problem or challenge and then go out and work through a whole customer validation journey, testing the hypotheses and learning to pivot constantly to give us a higher level of fluidity and understanding. This is becoming the accepted way to innovate and confirm the business opportunities.

We are establishing living labs, innovation centers of excellence and having increased access to a vast array of collaborative design tools. Technology is allowing us to build through 3D printing, we can synthesize and trial in faster ways through new design and portability. The power of computer graphics, modeling and simulation are moving at a real speed of advancement. We can rapidly design software to capture the knowledge we need and we can exploit the power of “apps” in quick and purposefully designed ways to do a specific job

There is a whole world of collaborative tools that are intent on speeding up the innovation process but we have not yet fully mastered these and built our complete toolkit. It needs a base.

Platforms, ecosystems, and customer experiences will become central in 2017

If we do recognize all the above forces are converging, then innovation does become central to what we do. Yet in a complex world, we need to learn how to collaborate and network among our peers and with our consumers. This needs technology, digital and designs that we are determining are based around platforms and ecosystems.

Ecosystems are needed to be formed

Today individual organization resources are simply not good enough to compete in what you own it is how, where and what you can access. It is the tapping into new or different skills, deep, specialized knowledge and those fresh perspectives to alter the thinking, changing the impossible into the possible, through these connections.

Ecosystems can provide this connectivity coalescing around a common purpose. Competition and co-dependency are blurring, we are seeking the best source of knowledge, even with those one-time major competitor can now become a partner, to combine different parts of a puzzle to offer increased value to the consumer. It is all about challenging the business model constantly and searching for different possibilities that can provide a new competitive advantage, ecosystems can help in achieving these.

The combination effect provides for a greater value creation, it can deliver a far greater collective impact, it allows companies to have focus zones to explore. Ecosystems open up innovation potential; they can co-evolve if they are dynamic and mutually recognize the collaborative value.

Platforms become our new operating base, often becoming the connecting brand

This is the technology infrastructure where producers of knowledge can come together and create new value and equally enables the consumer to become plugged in, contribute and then influence and consumer the value. It is how the parties coalesce around the platform gives it its value as it is the place for interactions.

Platforms bring the knowledge exchange together, in its related architecture lies the ability to perform, reducing tensions, exploring opportunities in collaborative ways. As knowledge is shared and exchanged you have the greater potential to leverage the assets. Utilization of the resources becomes essential to coordinate.

The learning process of shifting onto a platform approach accelerates innovation as opportunities, as we seek to exchange information on an open, collaborative platform as it becomes the place for the exchange of goods, both tangible and intangible and finally an exchange of different forms of currencies.

A good platform requires a high quality of liquidity in content, resources, data, the potential for dollar capture and knowledge flow. It is a place designed to scale, adapt and adjust and be easy to enter, engage and interact. It becomes a true exchange source based on technology design.

The acceleration of our digital transformation

To transform is hard at any time. Today we are grappling with digital transformation, changing, adapting and learning what new technologies can provide. This is stretching many organizations in their beliefs, challenging their existing operating systems and pushing the abilities to transform in ways that minimize disruption. The call is every company should become a “digital consumer company” where it can recognize the shifts taking place and take advantage of them, digitally.

There is a magnitude of the speed of change required. We need to think mobile, digital, cloud and social far more. We need to become increasingly comfortable in all the analytics and big data mining expected to yield new innovation opportunities. Digital transformation will keep pushing us to become even more efficient and effective in what we do but it will equally expect a high level of adroitness and innovation outcomes.

We really don’t know the end game, yet we do have to play the game. This is actually ‘game theory on speed’, where we don’t know where it will all end up as it has some many unpredictable variables all coming into play. What we need to do, to start, is the need to keep believing and pushing in three places of real potential value on where we are positioned today.

Firstly, we need to achieve a greatly enhanced customer relationship, where they are making greater contributions to the ideas of the future to meet their needs. Secondly, we need any digital transformation to provide this deeper streamlining of operational efficiencies and thirdly, to have in place the structure, system and approaches to handle new connected lines of business, different emerging business models all based far more on this digital connectivity and network potential it can provide.

It will be how you connect, translate the technology challenges into winning models and engage with the outside, this is where it will make or break you. As we think the value of technology and digital transformation you will require a digitally ‘connected’ fitness.

Seamless customer experiences are the order of the day

We have been poor at connecting all the touchpoints that customers engage into our organizations, to link them up and provide back more tailored experiences. Customers today expect seamless experiences, supported, maintained and enabled by complex ecosystems of products, services, business models, channels, information, and complementary products and services.

Customers aren’t interested or willing to acquire disparate products and services and integrate them. Increasingly customers prefer to acquire seamless experiences, and this expectation will dramatically change how companies innovate.

For decades, companies have organized around their own products or services. This needs a radical rethink. Rather than “a product produced by us” perhaps we should call the necessary outcome a “whole ecosystem” or “whole experience” as these will have this connected difference.

Now, the innovator must define the totality of the seamless experience and then determine which components or portions his or her company can provide, which of the components or solutions that other companies or partners will provide, and work to ensure that these disparate components, services, business models and information will work seamlessly for the customer.

Moving from the complicated to complex

Innovation has to deliver in all these different forces to satisfy the different opportunities in far better, highly connected ways. This becomes a highly interwoven set of interconnected parts. No one party or organization has a complete map, they must learn to rely upon and collaborative with others.

This needs collaborations and connections to deliver the type of innovation solution expected today – a seamless set of experiences that gives real connected value for the ultimate consumer, rendering what they have as obsolete or dated, as it only achieved one job and not address the multiple jobs that always surround the task on hand.

Our need to building our own portfolio of innovation ecosystems

We are recognizing in multiple ways that ‘innovation ecosystems’ are denoting a departure from an old reality and system of working into a new one. It is often requiring an underlying shift in organizations mainstream thinking from an existing to a new paradigm.

Innovation ecosystems have been ‘constrained’ to date in more geographic, economic, industrial or entrepreneurial terms, often part of economic policy. We have seen successful value in having innovative regions (Silicon Valley, Bangalore), successful ICT platforms (iPhone, Android) or in combining technology companies for establishing new industries (cloud computing) and entrepreneurs clustering together in centers deliberately built up and funded.

Innovation ecosystems are being established that fundamentally are challenging the way we are managing currently and in the future our innovation activities, setting about our innovating of “doing things” in very radically different and more connected ways.

These are progressively dismantling the way innovation is being managed today, and due to this, we require a radical adjustment in our approaches to achieve a far more collaborative one built on innovation ecosystem thinking.

Purposeful Innovation Ecosystems through can liberate, accelerate and realize business options that can have a radical effect on the organization. They can radically shift the core, they can tap into the edge of discovery. Innovation ecosystems today seem to offer a more focused approach to the management of a more radical and increasingly higher collaborative form of innovation.

As our thinking changes to help a new dedicated site has been created here on:

https://ecosystems4innovating.wordpress.com

This is a dedicated blog posting site, for ecosystems, platforms and customer experiences, as it can help you understand and forge a new direction and momentum for innovation to travel, dedicated to the changes occurring.

In Summary

What we will be seeing I am certainly suggesting will be radical in the way we manage innovation. I believe all the forces coming to bear are exactly that, disrupting forces.

They will require an awful lot of management’s attention in 2017 to steer and manage for tapping into real growth that is not just expected but required from our innovation activities as the expectations are rising everywhere.
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GUEST POST from Paul Hobcraft

Coming your way in 2017

There is a profound shift taking place, relating to innovation. Increasingly we are seeing a growing dissatisfaction on the impact that innovation is having; in growth, in returns, in market and customer impact. There is a search for new solutions.

One of the implications is this growing recognition that innovation is rarely succeeding in isolation but it is growing on a more highly dependent type of complementary innovation, a collaborative network, working around this new emerging innovation to deliver a more connected, radical experience, requiring innovation ecosystem management.

This dramatic change, facing us all, will have a significant impact on each organization’s innovation management design. It will require new connected thinking, built upon a substantial network of collaborations and partnerships.

I believe innovation has needed change and 2017 will be the transforming year

I sense innovation will change dramatically in 2017 as we are coming very quickly to a refraction point in how it’s going to be managed. The underlying change is the contribution of technology and digital, enabling the opening up of our world of possibility, through ecosystems and platforms that provide the collaborative base for a new, complex, diverse set of connections.

This ‘connected world’ can deliver a new higher’ value set’ of innovation solutions, increasingly based more on understanding the customer’s demand for a seamless connected experience, through a greater set of contact points and the increasing levels of data and analytics gained from theses ongoing engagements

For many, innovation has, for a long time, been struggling to gain a new growth momentum

For many years there have only been many disappointing incremental steps in how we innovate. Now innovation will require significant changes as the digital transformation momentum takes hold. This transforming will require a radical overhaul of the innovation management process as we will increasingly be operating in this different world of ecosystems and platforms.

Today I believe we are on the cusp of a new innovation era and it is a powerful set of enablers that are combining to bring us to this point. There have been many potential innovation change points I felt needing challenging over the last few years.

So a new innovation era is upon us. Will you recognize, or ignore, it?

2017 will be a defining year for innovation, no actually, it will be a transforming one.

I believe innovation needs to enter a new era of prosperity and for me, that requires this recognition we are moving towards a new innovation model, one highly connected, and collaborative and this will come about in 2017 for most organizations to embrace.

The big change will come increasingly around the growing participation upon digital platforms and the being involved in multiple ecosystems of solution providers, all leveraging technology and highly digital. It will have transforming potential with how it will increasingly connect into the customer needs in collaborative ways, to provide greater seamless experiences.

So we are entering the world of innovation ecosystems where broader, more complex innovation challenges, through greater collaborations can be achieved. So Jeffrey Phillips and I decided to launch a dedicated posting site to build the arguments on the multiple changes occurring and this can be found at: ecosystems4innovating.wordpress.com

The ability to form new networks, to collaborate, to connect to others on common cause through technology working through platforms and ecosystems is going to revolutionize the way we think about, and certainly manage, innovation in the future.

Yes, welcome to the new innovation era, coming your way in 2017.

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GUEST POST from Paul Hobcraft

The use of crowdsourcing: the goal for me, is to engage and move the crowd towards a new direction, by encouraging out individual thinking and discovery, searching for combining these contributions; ones that lead to novel, new answers that move a challenge forward into a solution,  one that has improved value over the existing.

The community is encouraged to form, lead and build, taking ideas and thinking onto discovery journeys, seeking out and building on each other’s contributions.

The individual building blocks (like Lego) connect into a collective whole, that piece together, progressively being combined, to solve a problem, to frame something that leads to an answer of meeting the challenge initially set up.

The overriding need is to release the forces within the crowd, by seeking out and gaining their engagement and connection as something ‘they’ believe they can contribute into; as here lies the discovery of many, combining and ‘feeding off’ of each other, to change the existing into the preferred.

This is the third post on crowdsourcing that might offer some general background statements. Part one is here and part two is here.

Crowdsourcing can be powerful if harnessed well

After a fairly detailed exploratory working through crowdsourcing in this mini-series, I wanted to offer my ‘take’, to help our thinking though in formulating clearer positions in this, to see its increasing value as contributing into an innovation management system.

Crowdsourcing does offer increasing value as a contributor into our innovation management system. It can open up a real rich potential of tapping into diverse opinions that were difficult to reach in the past. Yet it does, from my perspective, need thoughtfully working through in its application and the expected end results, as each will challenge the initial assumptions and that is exactly what you will be looking for, challenging the accepted knowns and revealing the many unknowns.

Crowdsourcing can become potentially part of your heavy-armoury for innovation discovery, a rich place to seek out better innovation, often radical solutions.

In what ways?

Crowdsourcing is allowing diverse communities to come together

Crowdsourcing is allowing broader groups of people to come together, to gather around a challenge or problem and through the collective diversity of insights, experience or suggestions, offer solutions Without this collective wisdom it often would not be as possible to discover or piece together radically different answer or crack complex problems or determine pathways that would have remained undiscovered without this broad range of expertise and diversity of knowledge available through the use of our connected webs.

Today we are seeing a significant movement in crowdsourcing by the fact that many communities are forming through finding the independent voice, by collectively working on issues that would not have been as possible without  these crowdsourcing platforms. Today there is a growing participation happening on-line, forming around challenges, ideas, projects, non-profits, people and important social and business issues.

They are truly organic, feeding off all the contributions

The use of crowdsourcing is growing as a vital part of discovering innovation that can transform through the tapping into a community and leverage their combined thinking, feeding off and building from each other.

The potential for discovering something radically different, solving a complex problem or simply collecting a rich array of potential innovation solutions can be discovered using crowdsourcing. It offers an exciting future, managed well.

The great thing is you (each of us participating) are the ones performing, participating and delivering your ideas, thoughts, solutions into a community of others wanting to build from this diverse thinking to contribute to the challenge offered. You are making a contribution that can potentially build into something radically different or determine a new path to explore. Participation and contribution become highly valued.

Others then begin to react to your contribution, they start reacting, responding, picking up on this surge of creative energy. Collectively you combine to begin to build something that answers a specific problem. It lets all of us in, to participate and contribute.

Getting to this point needs a lot of organising to set the scene, to provide the organisers with the connections, to see the possibilities, to allow ideas and suggestions to simply ‘flow’ and build.

Knowing what we are getting into becomes critical to want to jump in and take part

Designing the challenge becomes critical. We need to always know or believe it is crowd-worthy. It is these crowd-worthy challenges which trigger us into action.

It needs a significant thinking through if you want to delve into a real challenge; it can equally be a challenge that is simply one to ‘put out there’ to gather and illicit ‘quick’ opinions. Much of what we are doing is blurring and crowdsourcing is attempting to pick this apart to help.

Crowdsourcing comes in multiple guises

It took me some time to make these connections but these are all seeking out a digital crowd engagement. Crowdsourcing can be under social fundraising, collaborative consumption, customer co-creation, peer-to-peer economy, collective intelligence, open innovation and crowdfunding to name some, not all. They all are working within the crowd economy.

Dealing in the Crowd has become so fragmented, is this healthy or is it a present constraint?

The urgent need is to try to bring some organisation into the variables offered under the broad crowd umbrella. It can be a real labyrinth of working out what you are trying to achieve, knowing where to go to mount your crowdsourcing challenge and who to work with to believe you have the ‘best’ and most experienced platform that can manage it. There is so many ‘crowd’ platforms set around tasks, content, innovation, funding, learning, testing, media exploration, cause-related, design, competitions, services, property, lending / loans, citizen engagement and travel.

There is a directory of crowdsourcing that becomes an essential ‘go to’ place early on to get your bearings on what is out there and can help shape your thinking and needs.  It seems like there are new crowdfunding platforms launching literally every day, so establishing that your choice does have the ‘right’ track record, has been around long enough to build traction and a good reputation, becomes a major task in itself. Compare and contrast and read the case histories.

Ones that spring out for me as leading the ‘crowd pack’ are Kickstarter, Rockethub, Patreon, Peerbackers, Indiegogo, Gofundme as well as Crowdcast,  Quirky, Threadless and Mob4Hire.

Also, let us not forget Airbnb operates in this crowd economy. It is a very crowded (excuse the pun) and difficult place to start and figure out who to partner with. Finding the right partner to crowdsource with can clearly make or break any initiative so this validating needs to be undertaken well.

For me, Crowdsourcing can be beneficial in the following ways:

1. It can deliver an awareness and buzz that provides positive publicity and value to you.
2. It can qualify and test emerging ideas and the thinking through early enough to gain significant improvements or recognition that they lack scale appeal.
3. It can simply be a primary source of engagement with the public and stakeholders and influencers to receive invaluable feedback and confidence of message, direction, contribution and value.
4. It ‘puts out there’ crowd-based challenges that bring to the surface fresh insights and raises alternatives to adopting and adapting within your innovation activity.
5. It can ‘solve’ problems from those normal non-traditional sources that it would be hard to reach and engage without a higher level of commitment.
6. You can keep crowdsourcing specifically for worthy causes that build social responsibility identification and contribution.
7. Make it a core part of your innovation where you are seeking out breakthrough new innovations that can radically challenge and alter existing thinking.
8. You can use it for launching and evaluating a product / service / idea or news-worthy event.
9. It can help drive overall spend efficiencies and saving costs through obtaining feedback and suggestions on improvements of service and seeking out comparable approaches the crowd is more likely to be aware of.
10. It allows participates to engage, seek dialogue and have conversations that build a sense of identity and common purpose.

Crowdsourcing is straddling so much today but it can offer a really broad potential for ‘finding’ innovation

It needs recognition of the real potential in crowdsourcing, when structured and formed well can be highly valuable and part of our learning journey to solving problems and challenges that might not be solved by internal means alone.

The overcoming of both risk and depth of understanding of what you are trying to achieve in its use is hard work to work through. So is the art of engagement with the crowd.

The way forward: building, testing, probing, gaining experience and community understanding

I clearly would recommend you can build from small pilots towards larger scale, allowing those around to learn, value and appreciate the contribution that crowdsourcing can give us as a rich source of fresh ideas from broad or targeted communities, not easily obtained by any other means.

In Summary

“Crowdsourcing is probing the experience economy, wanting to understand authenticity, explore individual views, pushing to form new connections, curate and filter lots of different stuff. Much of what we are doing is blurring, and crowdsourcing is attempting to pick this apart to help”.

Each crowd occasion will be different, that is its value, in attracting a highly diverse, hard to reach diversity to be drawn out of different communities, that needs encouraging in ways to contribute, sensing their voices are wanting to be heard and then being valued.

This tapping in and building on the diversity of thinking gives huge potential to solving so many different issues and challenges, for those willing to put in the organising commitment and who want to seek out the hidden value that lies within the crowd, in break-through ways.

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GUEST POST from Paul Hobcraft

Crowdsourcing does have a real potential in my mind but does seem to have some formidable issues to work through, to be well understood and managed.

Partnering with experts in this field will help overcome many of these barriers or at least have reassuring suggestions for resolving them. Let’s take a look at some of these here in this post.

Certainly, I think over time we will learn what works for us and what becomes leading practice, so we can become a lot clearer on crowdsourcing position and value to us, within our context, terms, and circumstances.

That is why it will be really hard to cite ‘best practice’ as each crowdsourcing challenge will need different inputs and will yield very different outcomes for each unique challenge or problem raised.

Continuing with my exploring crowdsourcing. Part one is here: Where is the Crowdsourcing Movement Heading? Within this second post, I want to offer some different thoughts to work through around the issues and concerns that came out in my researching the subject. There is a part three coming out in a few days to finish this mini-series off.

Let’s start here by raising some of the biggest concerns you might have over crowdsourcing?

• Will crowdsourcing provide predictable outcomes? No, everything you do to make for a good result still might not eventually deliver on this for all the preparation work you put in. You are literally in the hands of the ‘crowd’ and how they take to it or not.
• The management time to oversee crowd efforts will seemingly seem excessive at times but then you strike “pay dirt” and then suddenly it all seems worthwhile. Getting this clear in its resource needs and establishing the expectations needs working on, so you minimise pushback
• You may seem to get great answers but these might only come from a narrow representation of the population and they can miscue your results, if not spotted. Finding a way to counter this needs thinking through.
• The reactions between those placing the challenge and the crowd can turn from friendly to hostile if the management of the flow and continued acknowledgement and recognition of the contributions are not managed thoughtfully and given a constant ‘reality check’ back to the challenge to keep it always on scope, or adjusted to reflect the new thinking.
• Sometimes a crowdsourcing problem is hijacked by a party with a cause, or it becomes more of a competition between selected individuals that influence and shape the debate. You need to intervene and sometimes be firm in imaginative ways to allow other voices to be heard and not dampened down.
• The ability to build a greater collaboration gets ‘beaten’ back by these strongly held views that overshadow the other voices you are wanting here. Seek out all possible views, encourage diversity.
• How do you deal with potential plagiarism, intellectual property rights or those deliberately seeking funds or engagement for their means? Is there an opportunity for scandal or a potential for fraud? Be alert to these and have some of your own experts readily on hand to refer these and clarify. This is a very tricky area to handle.

You at least do need some awareness of these traps and have some part answer too in preparation, as they can come at you fast and furious or in stealth mode that catches you unaware.

Each of these mentioned above can be potential pitfalls that might put many off but this is a significant part of why partnering with established crowdsourcing platforms can help avoid these or resolve them.

Selecting good partners to help you with managing crowdsourcing becomes important

Just simply selecting a partner to help you in hosting, assisting and providing different services can be daunting but don’t let that put you off. You can research the choices fairly well, prior any engagement with a little researching.

With the good partners, you certainly can separate their rhetoric from their strengths by judging how they are building an increasing “governance of understanding”. They are working constantly on rules, language, technology, outreach, listening, content provision and focus intent, through a robust platform and analytical ability.

Those partners are emerging stronger as crowdsourcing grows to be a partner of choice, the venue the crowd wants to ‘surge’ towards as they sense and feel the platform helps them and the contracting parties genuinely wanting to extract the best out of the crowd by addressing the pitfalls and showing the ways they have resolved these in their emerging experiences and practices.

How are you thinking through a crowdsourcing initiative?

There is a host of issues to think through. Some of these are real challenges but you need some ‘reasonable’ semblance of understanding around these often ‘knotty’ issues:

• Resource Focus – not being able to align resources, culture and systems to drive interest.
• Technology – not having the right platform to host the activity or the bandwidth, to handle the flows both in and then back out then lacking a clear analytical capability to manage and build from this as a  set of data insights.
• Listening – not listening enough, not paying consistent attention but staying tuned-out and lacking the ability to respond, and build quickly enough on a promising idea to draw out more contributions from the community.
• Content – not providing frequent and interesting content to build, feed off and interact with. Not clarifying or framing enough at the beginning or along the way.
• Constrained Outreach – not broad enough, constrained in resources, feedback or reaction so it quickly ‘dies’ as it is not ‘dynamic’ enough to gain the attention and attract a representative crowd so the result delivers poor value back.
• Lacking a crowdsourcing culture – without dedicated passion within the group that is there driving the effort, or lacking the knowledge to fuel and build from incoming knowledge ‘just enough’ to build and connect this further stops the build. A climate of trust comes from this dedication and empowerment, and openly engaging within communities.
• Lacking community management – which has to span initla resourcing, hosting, engagement, dialogues, responding to conversations at different peak and lull periods requires a strong resource commitment plan.
• Rules and Governance that are not strong enough in their guidelines for all within the community to understand where the lines are and might become crossed. Or having experience in handling fast flowing legal, regulatory and management oversight issues, or simply knowing when to quickly refer these to those that can decide.
• A lack of comprehensive tools – to provide all the necessary features to attract, tap into depth and enable customer engagement and feeling of contributions being read, and actively worked upon.

Then you have the internal ones to think through

How are you going to attract in the broader management understanding within your organisation in accepting this activity to achieve a greater engagement through crowdsourcing techniques to tap into the wisdom that lies within?

For instance, before you mount any internal crowdsourcing you need to have thought through different issues to have some good answers to some of the potential pitfalls or of barriers that might be raised on crowdsourcing:

• Not being able to internalize the benefits and bring those inside the organisation to yield a tangible ‘commercial’ or problem solved, the ideas remain just simply ideas.
• The challenge although intellectually interesting, lacks the strategic focus that ties this to solving the business or social need specifically.
• The lack of incentives both to those participating and in rewarding for the results ‘kills’ the end result.
• Poor measurements that were unable to track, monitor and access success as the return on the investment limit any momentum going forward.
• In all your determination to structure the crowd activity, you can overlook that important part of a sense of identity. You fail to present your business in a real, human, personable and trustworthy way and leave it too vague and open enough, to not ‘draw-in’ as you would have liked.

Reading these I am sure it seems a daunting list but getting some sense or feeling towards each of these allows for a stronger result.

Then, we have the internal obstacles to overcome or address

They include:

1. Will the organisation adopt crowdsourcing as valuable to have? What silo’s of ‘threat’ need addressing?
2. Will there really be enough staff to manage this and all the demands placed on them to be engaged, open and responsive to those outside contributing in?
3. The senior managers that worry over a possible set of perceived risks, moving reluctantly from a status quo or a sense of losing control. How do you address these real concerns?
4. Suddenly having challenges or problems moving from the inside to the outside has to be managed, will the company culture accept this desire to be open enough on issues, challenges or problems it wants to find solutions to without ‘tipping its hat’ to the competition?
5. A sudden flow of ideas coming in will mean more legal, regulatory and management engagement than normal as the crowd may expect a fast reaction, and they won’t recognise the internal hurdles or considerations involved. This becomes part of crowd management.
6. The sudden availability of technical skills or expertise, ready for a good honest dialogue often puts those experts on the spot, this needs handling carefully.
7. Many crowdsourcing initiatives fail, you need to internally gain acceptance that this can happen and certainly will. You need to condition acceptance if they appreciate the real potential of the “raw” value potential. It is like VC investing, one big win dwarfs the losses of many promising ideas that did not make it but you needed seeding to try.

Launching a crowd initiative can have significant ‘added’ benefits

With all the obstacles, barriers and issues presented here, it might make you wonder if crowdsourcing is worth the effort. Clearly, crowdsourcing is not for everyone. Diving straight in might seem a great idea but the gradual learning approach by building scale and size in the challenge or problem to solve is a preferred route in my opinion.

Crowdsourcing does have a potential for delivering a different viewpoint on solving challenges, issues and complex problems but does have some formidable issues to be well  thought through.

I hope this ‘list of lists’ helps prompt you to become aware, to think about and attempt to work through these so you are in good shape to get real value out of your crowdsourcing engagements that all can value, extract something and appreciate.

A final post on crowdsourcing is next up in a few days time. Part one is here Where is the Crowdsourcing Movement Heading? [1/3]

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GUEST POST from Paul Hobcraft

Author’s note: This is a three-part series.

Crowdsourcing has been growing in interest for some time to change our thinking in innovation discovery. It can hold a key for us to help solve vexing questions, real challenges, and connect different voices, that builds into a community that can combine and open up the fields of opportunity for new solutions.

Crowdsourcing does have both the potential to point towards disrupting possibilities, extends the concept of open innovation into a wider source of participation from a diverse community not possible to reach by other means as effectively. It can simply connect a ‘crowd’ of people to a common purpose. All in all, if applied carefully it can provide you with a leading edge of innovation knowledge and insight.

I wanted to step back a little and take a more measured look at crowdsourcing over three posts. This is part one.

Crowdsourcing must be a powerful concept?

Potentlly the answer is yes, yet it does come with many “buts” that need the understanding to extract the value of the crowd and that can become complicated. There are a growing number of experts or specialised resources that can ‘host’ your crowd challenge but you need to be clear on what you are attempting and be reassured those that you work with do have the expertise they claim.

According to different sources the ‘crowd economy’ has been growing 50 to 70% per year in the last two years but admittedly from a low base. Will it continue to grow at these rates or even more? I believe the chances are more, yet this will be determined by those that understand and learn the practices, pitfalls and levers to this, and that is going to be decided by organizations determined to put in the time and dedicated resources into learning, so they can translate the “emerging practices” into their practices that provide value, impact and returns.

Crowdsourcing does have a sound potential to compliment or simply become your principal source of turning concepts and challenges into solid ideas that do have an impact. It certainly has its place alongside the reliance on simply internally generated ideas but crowdsourcing needs to be well understood and have its own process to work through.

Is the crowd economy the way of the future?

Is it faster, potentially lower costs than the alternatives of discovery but can sometimes generate overwhelming data. The insights or real nuggets need teasing out and determining.

What do you gain that is additional to what you are currently doing?

The top line metrics to begin thinking this through lie in determining the impact you are looking for, understanding the reach potential and different engagement possibilities, determine and ensure there is a level of satisfaction to all those that participate, clarify the cost of any such implementation / initiative in setting up, learning and translating into commercial outcomes  and getting a good sense of your ability to deliver on all those great new ideas in resources, time and cost.

Every conversation, challenge, event and community building is likely to be different and that lack of the ability to have a repeating process will certainly drive the cost of origination a lot higher. That needs understanding, and convincing those above that the setup and origination costs for each crowdsourcing challenge or project are going to contain a fair amount of the costing. We will go into that in a future post covering different challenges today.

A definition of crowdsourcing that does seem right to me:

I like this extract from the New York Times:

“Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal- often innovation, problem-solving or efficiency. Crowdsourcing can take place on many different levels and across various industries (social and government). Thanks to our growing connectivity, it is now easier than ever for individuals to collectively contribute- whether with ideas, time, expertise or funds- to a project or cause. This collective mobilisation is crowdsourcing”

They go on to say:

“This phenomenon can provide organisations with access to new ideas and solutions, deeper consumer engagement, opportunities for co-creation, optimisation of tasks, and reduced costs. The internet and social media have brought organisations closer to stakeholders, laying the groundwork for new ways of collaborating and creating value together like never before. The approach is being embraced:

“Crowds are a hit. Millions of people, connected by the internet, are contributing ideas and information to projects big and small. Crowdsourcing, as it is called, is helping to solve tricky problems and providing localised information. And with the right knowledge, contributing to the crowd- and using its wisdom- is easier than ever”

So where are you on the crowd continuum? Is it to simply make money, to produce better results or help create a better world or are you bravely attempting all three?

What are the top objectives for launching a crowd venture?

I’ve looked at a fair number of these top objectives but CrowdsourcingWeek.com offers these six.

1) Crowdsourcing solves problems from non-traditional sources,

2) it funds new ideas and businesses,

3) identifies crowd-based insights to surface new perspectives,

4) delivers awareness, publicity and buzz value,

5) it can launch a product / service / idea or news and finally

6) it can create breakthrough innovation.

So where is this crowdsourcing movement heading?

Again there are plenty of thoughts and suggestions. Firstly we have the bigger “meta” trends or present phenomena driving much of our thinking.

The constant rise of social networks and the media, the equal rise of the entrepreneurial, startup culture is feeding this need for lower cost, but extracting greater insights. The reduction in mass marketing effectiveness, a tightening up of capital and limited resources drives even more the efficiencies expected from our organizations and crowdsourcing makes up with gaining more abilities for agility, understanding and gaining evidence of shifts that are taking place faster than traditional research techniques can provide as trends important to your specific issues you need solutions for.

Equally, the authenticity, transparency, trust and credibility are all changing. There is a rise of the independent voice, free agents, opinion shapers, independent parties who can now greatly influence outcomes than ever before. Users are generating more content and insights that are affecting enterprises and how what and why products, service and often the business model has to be constantly checked, refreshed and aligned. Lastly, here you have a generation ‘thing’ where the Gen Y seem to be significantly different than past generations and that needs greater understanding to account for.

We are seeing increasing calls for greater speed, increased customization, engagement, authenticity, the different view on value, functionality. The monetization needs greater understanding, security and vested interests need greater collaboration and increased connections. It is a global, connected, converging world that needs a constant attention to curation, filtering and context relating than ever.

We need to understand and attempt to manage in this rapidly changing environment.

Crowdsourcing is emerging and still has controversial emotions and questions

In this opening post on establishing a top-level clarity on crowdsourcing, I’d like to offer these question we need to raise, explore and find answers too. In the second part of this post, we’ll see what answers we have, or just admit they are still out there needing solutions or open to more discussion.

These are:

1. There needs to be a more central source of reference around crowdsourcing. Until we achieve this it will remain fragmented and silo’s of knowledge, experience and leading practice remains buried from the majority and the individual learning curve, and will prevent crowdsourcing to become mainstream.
2. There are still very few people inside organisations who really understand all the differences, value and danger points on how crowd collaborations really work.
3. Those within the developing world are likely to embrace crowdsourcing faster than the developed world as they can sense a real competitive advantage.
4. We will need to find and establish better ways to manage and curate crowd-based efforts than we have available to us now.Will these be through specialised organisations or developed on a backbone of internal practices and experience tapping into a cloud-based set of solutions you “grab and string” together to meet specific challenges?
5. Will larger companies accelerate their investments in the crowd economy on growing recognition of its valuable part to play in growth and innovation, or will they remain laggards to smaller companies better positioned to extract and invest in crowd techniques, as they tap into these low-cost solutions to manage understanding and engagement on a global scale, one that is unable to be achieved without the IoT and low cost of technology?

In the next post, we will explore a host of current issues…

We need to draw out numerous concerns, constraints, obstacles and build the case towards embracing crowdsourcing in more significant ways. We will look at current concerns, obstacles, and challenges, as well as lay out a thinking-through process, describe valuable attributes and the varied choices we need to consider.

image credit: bigstockphoto.com

Editor’s note: This article originally appeared as Evaluating Crowdsourcing – offering a bright future? written on behalf of Hype.

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GUEST POST from Paul Hobcraft

We often constrain our innovation because we ‘shoe horn’ any conceptual thinking into a given time, usually the yearly budgetary plan, so it dominates the actions decided and can exercise a large influence in this constraining of ideas to realization.

We should make the case that different types of innovation operate and evolve over different time horizons and need thinking through differently.

We have three emerging horizons that need different treatment for innovation.

1. Those innovations meeting given goals that support today’s business– these should be within specified period covered by a yearly plan and cover mostly incremental innovation. They provide the source of energy to feed the future, they form our present core but are more than likely already in some form of decline, however you prop them up.

2. Objectives that are more disruptive in nature – these are often attained later, after a lot of experimenting until a clear approach emerges. These need to be progressed within the period but have a likely longer horizon, in this case our horizon two within the three horizon framework but usually more than one planning cycle of 12 months. Sometimes they can take two to three years to emerge.

3. Ideals that offer Future Radical Promise– unattainable within the usual time period, longer term, but the progress is certainly possible during and after the period planned as they move from a ‘weak signal’, detected today by probing and investigating over an extended period of time. Some of these emerge as the business of the future from exploring, experimenting and building understanding.

We should see these as entirely different in the need to manage and judge

Breaking down all of innovation into milestone achievements firstly, so time gets signaled and clarified early, the efforts ahead and resources need get ‘fleshed out’ so then we can think to apply this into a fit with our more traditional planning cycles. This will allow us to determine the commitments and resources and help qualify the returns to structure these accordingly. As we determine the portfolio of innovations we then need to apply entirely different measurement and performance criteria for each time and thinking horizon.

Our existing planning does needs to account for all three horizons, they cannot be simply fitted into one set of plans, all having clear metrics and financials. In many cases it simply ignores the differences completely and forces short cuts, dilution of a great, potentially radical idea , so it becomes ‘boiled down’ into a series of part disrupting but more often incremental innovations that fails to deliver the greatest impact that a different time and thinking approach can achieve..

Often the time horizon of possible desired innovation often has these real conflicts. The actual realities and needs of the organization, especially in the short-term, we lower the innovation impact in final delivery. We fall back on incremental solutions as the organization does not have the patience, appetite or desire to see through the potential fully.

Thinking differently requires different mind-sets.

It is such a pity the different time horizons for different types of innovation are not simply treated differently in most organizations thinking and planning. We need to ‘account’ for innovation differently.

We need to think our numbers, activities and planning differently for innovation, pure and simple. We need to ‘project’ innovation across different horizons, each with its own distinct goals, objectives, often dedicated resources and investment criteria.

Otherwise you end up with innovations that are simply incremental that competitors can easily copy, and quickly. We fall into the trap of chasing each other to the point of ever-increasing commodification, known as the race to the bottom, as you failed to invest sufficient time in building the new capacities for the future business to climb above this and put profitable distance between you and others.

Clarifying the innovation purpose and recognizing distinct differences.

Any coherency of innovations purpose, of what you want to achieve, and then set about this by simply applying this in a rigid accountancy planned way does not work. Unless you treat all the different aspects of innovation differently in planning cycles and recognize these are needed to be managed in clearly different horizons that have different criteria, you will fail.

Innovation operates through a different set of behaviours and also in its delivery commitment and purpose from ‘business as usual’; it is searching for “business not so usual’. This requires different mind-sets at the C-level and throughout the organization to explore and develop.

The need is to constantly manage different expectations of when, where and why the potential value being extracted is worth pursuing and be patient in working towards goals that strengthen over time for achieving a far greater impact and return on investment.

Breakthroughs happen but usually with a lot of hard work and dedicated sense of commitment, even when you have set backs but you need to forge this different mentality that broader innovation needs to be treated differently and where it fits within the horizon framing.

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GUEST POST from Paul Hobcraft

How often do you pause for thought, even simply for ‘just those few minutes,’ so as to allow yourself to openly question where you are and what you are attempting to do? We keep relentlessly moving on, like a wandering herd of buffalo, always looking for fresh pasture, those new feeding grounds. It’s not good.

Of course I often get caught up in this restless pursuit of gathering more, when I spend a growing amount of my time researching across innovation. I keep coming across so many things that ‘trigger’ the thinking, pushing me on.

Do you let them go, ignore them, quickly pass over them, or attempt to capture the issue as something well worth investigating further at a later stage, or just get them simply behind you in the here and now.

I think I must be reverting back more into a hunter-gatherer, in my case of of innovation insights; collecting the raw material that I am looking to eventually translate and distribute as this growing knowledge stock. The outcome  I trust is moving me slowly towards becoming an innovation curator, hopefully valued by others. Well its a goal.

I also regularly need what I call my ‘walkabout’ moments to chill out and regroup.

Walkabout is best known when a Australian Aborigine undergoes a journey, wandering in the wilderness for periods as long as six or so months. This wandering mostly becomes a rite of passage, in my case my walkabout’s are aimed to move my innovation understanding from one state to another, hopefully improving by what I have learnt and gathered.

I have so often to force myself to stop being a collector of ‘all things new’ that is written about innovation. I keep attempting to put as many of the existing pieces together, searching for the patterns and insights, trying to make a different sense to them, with the aim to add further to the innovation stock and innovation capital.

Presently I am in the middle of yet another  digital and paper clear-up ready for another walkabout

Either the mass of papers that I confess I’ve printed out so I can highlight, scribble over and allow these to ‘fester’ a little longer, so the ideas permeate through my thick skull or my digital collection all need shaping differently. I’m been busy working through my digital library, whipping this back into a decent shape after a heavy collecting period of interesting articles that all need to be referenced for future use.

There is so much to explore, it does get overwhelming and this is why these ‘walkabout’s help clear my brain (and my desk). I also use mind mapping software to capture much so the different patterns and connections can become a little more coherent, well for me at least.

Craving for the innovation open road

I do like the idea of an open road on where we can go and what we might explore but we actually do need to take some time to choose the routes, even when much of it can be serendipitous, as it has to contribute ‘just’ beyond knowledge into something valuable.

In our investigations we need to watch out for all the signs (not necessarily signposts)  along the way, those signals, patterns and emerging trends as we both search the horizon but equally in fully appreciating what is all around us, as we travel building our understanding on that journey.

I often feel I am a journey man and I’m certainly comfortable with that.

I have to admit, I am happy man playing in my innovation sandpit, linking these thoughts into emerging solutions to tackle some client problems, move innovation along or answer some questions posed.

I work on these for others on given value propositions around the following: “you need someone who can put clear coordinates into the innovation world“.

I keep moving towards this concept of being a curator of innovation, collecting and distributing it, interpreting it, re-ordering it to meet specific needs. To do this I need to keep up a given rhythm, filtering and funneling, dampening or magnifying this growing knowledge around innovation. I enjoy this but it does take up more time than I can sometimes really afford. I think I need an investor who see’s value in structuring this into an innovation knowledge platform, until then, if ever, I travel my path.

“Time starved, knowledge poor,” so when do we gain the luxury to think?

When do we find the time to really delve into the necessary understanding for innovation in deeper and valuable ways. We are often just ‘reacting to daily issues’ and constant crisis as we are so focused on the delivery of short-term results.

We lack a space where we can explore thoughtful analysis, deepen our personal knowledge and make all the right connections we would ideally like. We lack time and insights that can give greater direction or answers.

We are needing those personal ‘curated’ spaces where our particular interest builds up in the required knowledge (collect, manage and apply) to then be able to build from this and move onto the next knowledge stream of value to you.

We never find the ongoing opportunity to alter our innovation understanding and influence our future delivery.

What would help here? Is it innovation coaching, mentoring, providing an innovation knowledge platform, a place to go and find content-rich insights that yield impact and give a renewed intensity? What would be attractive?

What would give to your understanding of innovation and its management? How does one offer such a personal space where you can draw in the knowledge and interpret it in your way, appropriate to meet your innovation goals?

Also time to enjoy some intellectual sparring, exchanging, developing for ‘feeding’ the brain

I’ve written before about “finding our true purpose” and working the innovation space is mine to explore and think through. As I stated in that post, mine is increasingly focused upon:

“Establishing the ‘new’ often means moving beyond the already ‘known’, it is to experiment with sometimes the untried, to learn, to achieve faster and improved results, to evolve and push boundaries. This needs fresh perspectives and dedicated innovation knowledge. I attempt to offer those insights and guidance in the emerging areas of innovation”

I’m off on another innovation walkabout soon, actually it is about time, hopefully the answers will keep coming from the time hopefully, well actually, well spent reconnecting, exploring and just appreciating all that is magical, the mysteries and the wonderful that is constantly evolving and changing to stimulate fresh thinking.

photo credit: Walkabout (1971) film by Nicolas Roeg

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GUEST POST from Paul Hobcraft

Each of our organization needs to understand their strategic resources to build continuously, so as to sustain and grow the organization; otherwise it will eventually die, starved of what is vital to sustain itself.

The resources you energize, feed and sustain provide the innovative lungs that give oxygen; they need to constantly be nurtured, too breathe and pump new life into the existing.

For innovation to grow and be sustained, we need to consistently build our innovating resources, they give delivery of the healthy living cells to promote and sustain us in new value potential.

The problem is we often are not very good at maintaining our resources and innovation activity. We just simply do not sustain our efforts, we tend to allow them to drift along or become lopsided from one individual teams efforts, while the others simply ‘wallow’

Equally organizations rarely set about designing the right conditions, working towards the innovation environment that ‘delivers’ a particular state of being, so as to allow something positive to happen, it just expected to happen. Do we even bother to check for the real pulse of your innovation efforts?

Are organizations clear on what makes-up their core competencies? Do they constantly evaluate these within a consistent evolving set of changing market conditions or are they rather static, inwardly driven and not outwardly aware?

Innovation needs to be central within the new business core

When are we going to recognize that innovation should be a real core of our organization’s make-up? With the increasing emphasis on technology within all our organizations we are in need of a radical newly designed Enterprise-wide innovation process.

One that is embracing and adapting constantly to all we have been learning about how innovation works and what technology, digital, networks, relationships and social streaming brings that all needs to be fully integrated within this redesign.

Innovation requires increasing agility, flexibility and allowing creativity to flourish on a constant, evolving basis. Today, innovation often stays outside the mainstream system and operational structures, often to it’s and the organizations detriment. as it is seen as something that does not fit the ‘norm’. This is today’s innovation problem

Innovation needs to be fluid, open, responsive; sometimes reliant on the instinct, hunch or powerful insight that is never ‘predictable’ but suddenly emerges from a collision of events, or random thoughts that lead to a new insight, a game changing one. It is really hard to turn this ‘randomness’ or serendipity into a system but certainly not impossible.

How are we going to design our innovation capabilities, competencies or capacity unless we fully recognize the dramatic changes in business that are now underway and what this needs to be addressed, to allow for a more responsive, fluid, agile and adaptive culture, to flourish and respond so as to generate the better innovation of the future we need.

Recognizing differences

There are real differences when it comes to building innovation understanding and equipping your organization to perform at improved levels. There are different traits, actions and activities to think through. Here are some of the needs:

* We need to build far more serendipity into what we do, also random connections, as well as purposeful discovery, by seeking out increasing connections and engaging in networks of learning and mutual exchange.

* We need places where we are turning curiosity into reality and building our innovation mental abilities for growth, development and accomplishment, opening up and being receptive and then translating this into new innovation.

* We need to embed into our new innovation core new routines and thinking. It is determining the changes needed by those new combinations of fusion by seeking out the chemistry from all the connections and exchanges, pushing for creative collisions, positive tensions and dynamics to engage fully in innovation, so the culture, climate and environment are vibrant, challenging and exciting.

* We need to constantly seeking the new space from knowledge exploitation and exploration, redefining the organization edges, enlarging and enhancing our understanding, pushing constantly out, constantly evaluating, discovering and aligning growth options and then seeking out those outcomes that potentially offer the right return on innovation

* We need to place learning into the centre, to allow our capability building, new competencies to grow and evolve. We focus on the constant need to provide the mechanisms so as to improved performance and capacities by focusing on both our mental and physical abilities to our position and function to explore and exploit. Each contributes to our ability to receive, hold and absorb new knowledge. We measure these by the increased volume and quality outcomes

* We need new structures, attitudes, investment and motivation to change, to focus on innovation building that needs instilling and coming from the top, not just as a commitment that must happen but integrated and aligned into the strategic thinking and planning, worked through a clear pathway of change to achieve a different, core innovation capability..

* We need to determine the abilities to deliver in effective, focused, efficient and aligned ways. Knowing what is important, seeking out the actions to support and deliver the part needed to achieve the desired goals. Adjusting as we go, as we learn, ramping up what is working, dampening down what is clearly not.

* We need to build innovation by working it continuously,  on making our environment into this more evolving and dynamic one, where the climate and culture of innovation thrives and grows from this constant feeding and attention.

In summary

The more we focus specifically on what makes up our innovation competencies, capabilities and capacities, delivering the dynamic ones that give innovation impact,  the more we are able to comprehend what is important.

The aim is to produce added-value and transformation from what we have known into what we can see differently, if we seek what we need it actually does opens us up  more into the world of innovation possibilities.

image credit: edutopia.org
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GUEST POST from Paul Hobcraft

A Question
If you could ask those that lead innovation, your senior organizational leadership, a series of questions that might help unlock innovation blockages, now would that be valuable?

Getting to a root cause of innovation blockage
So what does block innovation? Arguably there are plenty of things up and down organizations: a lack of resources, an overcrowded portfolio of ideas, a lack of dedicated people, treating innovation as one-off, keeping it isolated and apart from mainstream activities.

The list could go on and on, no question but to seek out a meaningful exchange of minds let me offer these outlined below as ones to tackle. Get a discussion going on all of these needs ‘being selective’, raised at separate times and then integrated into a collective ‘declaration of innovation intent’ going forward.

Let’s take a different perspective

If you could ask a series of question that might help unlock innovation blockages it would make such a difference to our innovation performance and engagement. I think this might need a good external facilitator as my recommendation, one who has deep innovation knowledge and expertise, able to manage the ‘dynamics’ within the room.

What would happen if you could get the leadership in a room together to discuss innovation which would allow innovation dialogues to emerge? Perhaps allowing those conversations that begin to build a common understanding, a common language for innovation? You aim is to seek out those diverse, different views for the challenges that lie within innovation and your job is to draw these out. It is not easy yet the rewards could be huge.

Gaining a working consensus to share across the organization so these blockages can be openly discussed and in time-resolved would make for a very powerful advancement on all those fragmented, unstructured and personal opinions that have been allowed to ‘form’ as there was no structured dialogue. Here, again are my ten intractable challenges to resolve

The ten innovation intractable challenges – surfacing real barriers to innovation

I’d suggest these might be a great starting point, tough to manage but phenomenal if you can surface them, provide a growing consensus to cluster around that results in providing a clearer leadership dialogue or guidance to how they see innovation.

These are shaped as discussions to raise, explore and extract views and then to be pulled together into a collective position, that gives strength and identification to resolving issues surrounding innovation. Surfacing differences, finding common ground and developing a ‘collective’ way forward makes a significant contribution to building a common language and common sense of identity. It underpins innovation engagement. It gives confidence to any innovation undertaking.

• Addressing the issue of unfamiliar responsibilities – new and different ways of working, of understanding, of allowing innovation to take hold and flourish is often demanding on those to find those new ways of responding, to leading, to encouraging others. It becomes even harder when innovation is often added to increasing a person’s responsibilities. This different way of thinking needs surfacing. Many holding leadership positions in our organizations are uncomfortable with innovation, it is too intangible, it was not something they worked upon, it often seems to ‘sit’ outside the normal processes and structures. It is full of risk and uncertainly. It is raising the unfamiliar yet it should become a great place to start this dialogue to bring innovation inside what we do, as a consistent.

• Innovation demands new directions – making significant changes to the way the organization is run is very challenging, potentially disrupting and needs thinking through at the top-level well. To ‘hone’ an organization into a lean efficient and effective ‘machine’ is one thing, to allow diversity and conflicting signals to pervade and challenge this is extremely uncomfortable territory, so ring fencing often seems to this keep it at bay! Is this the right solution, are we facing different times to manage our organizations in 20th-century practices? If we are needing to become 21st century in our thinking and practices how do we open up the dialogue Where does agility, flexibility, adaptive and exploratory come into our thinking, into our systems, into our culture?

• Inherited problems always surface – addressing countless and inherent problems is messy and requires dedicated resolution. Changing a culture to become more innovative can be a massive step in structure, organization and policies. How do we manage such a revolution, what is needed, what is a culture and environment for innovation anyway? How do we manage our legacy, what should stay, what can go? How do we set about this?

• Problems within the organizations make up – inadequate experience and resistance to change especially surface when a person is not equipped to deal with it. Installing innovation capacity, capabilities and competencies need figuring out. How long does this take, where can we turn too? How do we relate change to its positive contribution to the future and can innovation lead that change?

• High stakes of innovation – demanding ‘breakthrough innovation’ makes everyone feel increasing vulnerable, increasingly visible and it is for leadership to take ownership and real responsibility to manage this demand and shape the risk and set of fears against the gain and return. They need to be ready to ‘positively react and encourage’ both in supporting winning solutions and extracting positive learning from failures. Can you run breakthroughs alongside incremental innovation activities, what is really different in how can we manage these?

• Scope and scale of innovation – Managing in scale and scope is demanding and requires well thought through systems and processes. To scope innovation needs robust business case approaches, its flexibility in its management and then to scale this up requires well-established approaches and clear commitments to its engagement and execution. Are we really good at seizing ‘breaking’ opportunities and quickly scaling these up. Can we learn new approaches to this? How do we approach scale, scope and speed for innovation?

• External pressures multiply – everyone has an opinion outside the organization, let alone inside. Balancing these different interfaces and the pressures from these as you explore innovation needs managing well. Avoid that trait of just keeping piling on the raising of expectations and then failing to back this up, by demonstrating progress or ensuring you are not actively working on this alignment. What does it take for the ability to deliver on the promise? What can we learn by listening to those outside, what can we take inside and apply, have we our core beliefs to check these opinions against to stay firm upon or adapt by these new insights?

• Influencing without full authority – key activities within innovation usually demand that you become reliant on others. You need to spend (seemingly) inordinate time explaining and gaining others to make their ‘buy in’ and find ways for them to find their own identification with concepts. So by ‘growing identification’ you are able to move emerging innovation concepts along the pipeline. You also so often need to find often imaginative ways of attracting across the resources needed. This is especially hard for senior managers to adapt too, the need to attract across, instead of simply expect, demand and just take, today people want to be attracted and expect to learn from the experience and exposure. How can we learn new ways or different ways where collaboration becomes the norm and we can learn to borrow and exchange resources across functions more freely and then let them go to move on to the next challenge where their talent is most needed? To let go and watch talent soar.

• Work more with a listening and feedback culture – this can be totally different from the way business has been conducted up to today, through a more hierarchical structure. Flattening organizations to allow greater two-way flow sucks up time; it simply undoes or unpicks ‘command and control’ over time. It takes time to establish and gain the confidence and momentum. You need to allow more for debate, it shifts and alters the hierarchy and structures and that is a big step into an unknown, yet it is necessary for organization change, to allow innovation to truly flourish on a more sustaining basis. What needs to be put into place to listen and respond to our organizations and customers’ needs? How can the relationships within the organization re-calibrate and mutually respect each other’s position?

• The need to develop work group diversity – innovation asks for more diversity in opinion, it draws out more in thinking, in discipline, in alternative approaches and solution. This often leaves senior executives feeling they are less in control, reliant on other and that can feel scary and surface their own insecurities, buried increasingly as they moved up the organization and took on responsibility and accountability. It challenges often their very notion of management as they have known and experienced it. Innovation in its management does certainly challenge many past notions of managing, such as for productivity, yield and simply extraction. How can we encourage a greater diversity of thought, of working, of judging performance that would help our organization’s absorption of different knowledge and approaches occurring all around us? How can we exploit and explore and know when to apply the differences in our thinking

To summarize

Each of these ten innovation challenges needs to be surfaced at the right time, usually as early as you can to provide a person handling innovation to gain the best and strongest foothold of their understanding.

Each one of these ‘intractable’ points can individually block innovation from advancing – we must find ways to bring them out, to surface opinions and find common solutions to resolving them. We need to build these into a common understanding to move innovation forward. To send out a compelling message into our organizations we are wanting to tackle these intractables, so as to give innovation its rightful place within all our thinking and activities, to ’embrace’ it as it far too important for our growth and future sustainability. None of us individually has the total answers but together we can find them.

Finding that right moment is not easy to draw these out but it is certainly necessary otherwise, those (often) hidden barriers never come to the surface and get resolved, leaving innovation trapped unable to release its true voice and significant worth and value to the organization’s fortunes.

The best way to ‘kick start’ this off is to bring in an experienced facilitator of innovation and let them probe, prompt and push to find the emerging answers to these often intractable challenges. To confront these challenges, you can unlock them and make them building blocks and not barriers to greater innovation.

Author note: The original list of the ten innovation intractable’s has been adapted from “creating learning experiences without changing jobs” by Cynthia McCauley at the CCL in 2006. I’ve applied it in my way for surfacing these innovation issues and I believe many people’s personal concerns at executive and senior organization level that need their resolution and discussion to become more confident in innovation and its management.

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GUEST POST from Paul Hobcraft

The typical linear and often siloed mindset that we have for much of our innovation thinking within our business organizations has to rapidly fall away. We are in the ‘cusp’ of a fundamental change that technology, platforms, and connected ecosystems will bring into the mix for connecting and collaborating in dramatically different ways than the past.

One of the implications will be our need in measuring and the metrics within companies. The measurement of inputs, throughout and outputs all need to become far more focused on delivering speed and scale potential as the critical points, we are far more in need to focus on the outcomes as our primary point of innovation measurement.

Recognizing the emergence of the outcome economy

The outcome economy which is emerging has many implications within it and how we measure and value these will become increasingly important. Companies will need better data to calculate costs, evaluate its potential value and will be modelling far more the risks and tracking the factors required to deliver within any outcome-based value promised.

To quote from a recent World Economic Forum report:

“In the outcome economy phase, companies will shift from competing through selling products and services, to competing on delivering measurable results important to the customer. This is a much more challenging prospect. Among other things, providers will require a deeper understanding of customer needs and contexts in which products and services will be used. Value based on output also entails quantifying results in real-time. Both of these requirements have been nearly insurmountable obstacles to scale – until now. It is the digital age that makes the outcome economy possible”.

There are a number of implications as we move from a ‘push’ into a ‘pull’ environment where results are measured by the customer as valuable to them. For example, pricing practices of a solutions end result will clearly change, based on sold performance, as will the emergence of more predictability modelling of delivering certain outcomes and their potential value. We are becoming part of the connected world, comprising new market ecosystems and technology platforms that ‘look in’ and foresee, expect, and even predict new outcome results. This will require a far more dynamic environment, one that is responsive, agile, fluid and highly adaptive to meeting customer needs, in real-time.

Initially this is going to challenge organizations in significant ways

As we break down the present silo view of ‘our’ assets, bring into more into play a system of assets that we will evolve into a system of systems, this could fundamentally redefine businesses, the way they work, collaborate and utilize what is available to them and what needs to be ‘drawn in’ to get the job done.

We are facing an evolution from “solutions” to “outcomes”

Our measurement system has been established on “value-added” principles, or should have been at the very minimum. These have been based on “pushing out” the end result to customers, products and services offered in particular bundles of broad appeal.

Today we need to target and develop offerings that meet specific customers’ true needs. The customer has been evolving into a far more knowledgeable and increasingly sophisticated one, as they are closer to the end market, hold the relevant data and can determine and decipher changing patterns far quicker than those further back in the supply chain. They have better visibility today. Often they feel they really don’t need the help of the salesperson, they have most of the means increasingly available to them, in a globally connected word, if they chose to exploit this.

The shift within suppliers of products and services is taking place, of engaging even deeper with customers’ needs

This focus to accelerate and determine their value to the customer, needs to have clearer understanding of their unique needs, and then set about designing and delivering true solutions that meet these needs and are seen as highly valuable. Strategic relationships are increasingly important for maintaining ‘line of sight and value’ to the customer.

As we move far more to the art of selling outcomes, it will bring together sophisticated capabilities, based around technology. There will be an increased recognition of ecosystems that are seen as needing to combine for addressing customer strategic issues where higher value can be extracted. These outcome-based approaches will be strategic, long-lasting partnerships where shared risk and reward become central to all parties. It changes the dynamics of relationships and offers radically different competitive advantages to ‘shoot for’.

The traits of outcome-based solutions

The move will be very much towards custom based-solutions, they will be increasingly based on configurable solution- architecture. They will have clarity in “understanding the challenges and commitments to deliver specific outcomes on critical business needs”. They will be based on platforms that can design, deliver and operate the solutions.

This becomes more a customer partnering model, formed on a partner ecosystem strategy and clear solution architecture to allow it to flow. It will be designed for cross-organizational enablement for seeking – in real-time – customer intelligence to provide a better outcome. The value for all involved is the opportunity to share in a greater value-creating solution that is based for on delivering the outcomes desired and needed.

image credit: marketingdonut.co.uk

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