Author Archives: Drew Boyd

About Drew Boyd

Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and university professor. He teaches teams, businesses, and governments how to solve tough problems to create a culture of innovation and a flowing pipeline.

Innovating Health Care with S.I.T.

GUEST POST from Drew Boyd

(The LAB: August 2009)Health Care Reform, as the U.S. government sees it, promises lower costs, better access, and improved quality for all. Let’s apply a structured innovation method to health care to see if we can achieve some of these goals. For this month’s LAB, we will apply Systematic Inventive Thinking to the hospital discharge process.Discharging patients from the hospital is a critical aspect of health care delivery. It is a time of transition where one group of care givers stops treating the patient and another group starts. The most frequent type of transition occurs when patients go from hospital to home, happening nearly 40 million times each year in the U.S. Studies show that about 20 percent of discharged patients have an adverse event – a preventable emergency department visit or re-admission – within 30 days following hospitalization. The discharge process is so important that a cottage industry is emerging around it. Some consultants, software products, best practices, training, and research studies focus just on discharging patients.To use S.I.T., we start by listing the components of the service (process):

  1. Issue the Discharge Order
  2. Schedule follow-up appointments with next care givers
  3. Develop medication plan
  4. Identify post discharge services (nursing, rehabilitation, etc)
  5. Develop written discharge plan
  6. Review diagnosis with patient
  7. Review tests and procedures that were performed
  8. Review written discharge plan
  9. Confirm patients understanding of the plan
  10. Wheelchair the patient out of hospital

To apply S.I.T., we use each of the five templates to one or more of these components to create a “virtual product,” a hypothetical solution for a yet-to-be-identified problem. We then work backwards from this “solution” and match it up to potential problems that it solves or benefits that it delivers. This is classic “SOLUTION-TO-PROBLEM” innovation.1. SUBTRACTION:

  • Remove the Discharge Order. This is a great way to start off using a structured innovation method, especially in the group workshop setting, because it creates a sense of anxiety and ambiguity. The Subtraction template is particularly good at breaking fixedness, those static frames of how we think the world works. After all, how can you have a Hospital Discharge Process without the Discharge Order? Using Function-Follows-Form, imagine the potential benefits of removing this first step. For example, instead of starting the discharge process upon written doctor’s orders, now the process starts the minute you arrive in the hospital. Instead of “Hospital Admissions,” the patient enters the hospital with the intent of discharge. At arrival, the pre-conditions for leaving the hospital are developed, so that the patient can leave when those conditions are met.

2. MULTIPLICATION:

  • To use Multiplication, we make a copy (or copies) of a process step and change it in some way. Let’s make copies of Step 9, confirm the patients understanding of the discharge plan. We multiply that and change it: the patient confirms their understanding when they arrive home. Perhaps the patient has to go to a web site that tests understanding of the discharge process. The potential benefit is more compliance with the discharge plan and reduced complications.

3. TASK UNIFICATION:

  • This template requires us to take a step in the process and assign it an additional task or job. Let’s take Step 2 – scheduling follow-up appointments with the patients family doctor (and other care givers). The additional job is to require the family caregiver to issue the Discharge Order. In other words, it is now the family doctor who determines when the patient leaves the hospital, not the hospital doctors. Benefits? Perhaps this could shift the risk of complications to the “receiving” doctors and away from the hospital. This might encourage the family doctor to be involved earlier in the hospital stay so they are better able to make the right decisions.

4. DIVISION:

  • This template works in three ways: dividing a step physically, functionally, or preserving division – dividing while preserving the characteristics of the whole unit. For this exercise, let’s divide Step 3, The Medication Plan. Perhaps the hospital develops the medication plan using only generic drugs forms. The determination of using generic versus name brand drugs is “divided” out for later determination by the family doctor.

5. ATTRIBUTE DEPENDENCY:

  • This template is the odd one in that it uses attributes of the situation instead of components. The idea is to create (or break) dependencies between attributes to create the “virtual product.” Normally, we would create a full matrix of attributes, both internal and external to the situation, a tool described in other LAB’s. Here is one example of how this would work for the hospital discharge process. We create a dependency between: patient’s understanding of the Discharge Plan and reimbursement by the patient’s insurance company. The more they understand it, the more hospital charges are reimbursed. Benefit? This could encourage more compliance with the plan and reduce re-admissions.

As with all businesses, hospitals will survive and thrive with a sustained commitment to innovation. Leading hospitals such as The Mayo Clinic and others are doing just that to transform health care from a political debate to real change.

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Innovation Perspectives – What/Why/When/How/Where/Who

GUEST POST from Drew Boyd

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on The Importance of Innovation Strategy. Here is the next perspective in the series:I keep six honest serving-men(They taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who.– Rudyard Kipling (1902)Here is a simple template to create your company’s innovation strategy:WHAT:

  • Determine what business lines are to be innovated.
  • Determine what products or services within those business lines need innovation.
  • Establish a portfolio model that compares innovation output from one business line to another.
  • Rank order business lines based on the strength of their innovation portfolio pipelines.

WHY:

  • Determine how much innovation is needed. Use a tool like Map-the-Gap.
  • Tie innovation to a strategy framework such as The Big Picture.
  • Focus innovation exercises to link directly to the strategy framework.
  • Use the framework to identify market adjacencies.

WHEN:

  • Schedule innovation workshops at the front end of the business cycle to help determine what projects will get funding in the next budget cycle.
  • Schedule innovation workshops after the planning cycle to jump-start new initiatives for the upcoming year.

HOW:

  • Choose specific methods of innovation to be used based on efficacy and results.
  • Combine different methods to leverage the strengths of each.
  • Integrate the methods by using the output of one as inputs for the others.

WHERE:

  • Set aside space with the specific purpose of conducting innovation workshops.

WHO:

  • Form innovation “dream teams” to maximize the success of innovation efforts.
  • Schedule training on how to use innovation methods.
  • Examine the company’s innovation culture to diagnose where it is weak.
  • Establish an innovation competency model.
  • Designate and empower commercial leaders to drive innovation efforts.

You can check out all of the ‘Innovation Perspectives‘ articles from the different contributing authors on The Importance of Innovation Strategy by clicking the link in this sentence.

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An Internet Innovation

GUEST POST from Drew Boyd

Imagine a Web site that detects a visitor’s “thinking” style and “morphs” its look and feel to suit that visitor’s style? Professor Glen Urban and his colleagues at M.I.T. describe an approach in the Sloan Management Review article, “Morph the Web To Build Empathy, Trust and Sales.”They collaborated with BT Group, a UK telecom company, to create a Web site that learns whether a person is more analytical versus holistic, and whether the person is more visual versus verbal in how they process information. Once the Web site learns this (based on a few preliminary clicks on the site), it adapts itself to present information in an optimal way:This is an excellent example of the Attribute Dependency Template, one of five templates in the Systematic Inventive Thinking method of innovation. Attribute Dependency takes internal and external attributes of a product or service and combines them to create new dependencies (or break existing dependencies). With Web site morphing, for example, the two attributes that have been linked are:

  • Web site appearance (an internal attribute)
  • Visitor’s Cognitive Style (an external attribute)

Dependencies can be passive, active, or adaptive. Passive dependencies are static – they don’t change once they have been established. Active dependencies are dynamic – an attribute changes only when another one changes. Adaptive dependencies change the way they change. In other words, they learn as they go. Attribute Dependency is a great tool for creating “smart” products – those that know and adapt to user preferences or environmental conditions.Does Web site morphing work? The MIT researchers report that Web-originated purchase intentions for BT’s broadband service could increase 20% after morphing the site to match individual cognitive styles.

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Innovation – Automated

GUEST POST from Drew Boyd

“To avoid the fate of alchemists, it is time we asked where we stand. Now, before we invest more time and money on the information-processing level, we should ask whether the protocols of human subjects and the programs so far produced suggest that computer language is appropriate for analyzing human behavior: Is an exhaustive analysis of human reason into rule-governed operations on discrete, determinate, context-free elements possible? Is an approximation to this goal of artificial reason even probable? The answer to both these questions appears to be, No.”Hubert L. Dreyfus”What Computers Can’t Do: The Limits of Artificial Intelligence”This chilling conclusion about the fate of artificial intelligence seems to put an end to the idea that we can automate innovation. Since this book was first published in 1972, not much has changed, and the field of artificial intelligence seems to be in decline. For a machine to innovate, it would need to:

  1. Take a product or service and break it into its component parts
  2. Take a product or service and identify its attributes (color, weight, etc.)
  3. Apply a template of innovation to manipulate the product or service and change it into some abstract form
  4. Take the abstract form and find a way for humans to benefit from it

I like the odds of a machine being able to do the first two steps. Imagine a computer that had the ability to “Google” a product or service to create a component list. Try it yourself. Search Google for “components of a garage door.” You should be able to find several websites from which a component and attribute list could be developed. There are lots of Web resources available to machines to derive lists such as patent filings, engineering specifications, instruction manuals, etc.At Step Three, a computer could be programmed to spit out new embodiments of the original product that have been altered by templates. For example, it could apply a template like Division to the garage door. It could create a matrix of internal and external attributes and spit out potential dependencies between them using Attribute Dependency.Step Four is where machines struggle. How would a computer take an abstract “solution” and work backwards to find novel and beneficial aspects of it? What level of intelligence would it need to search the total human experience and match that solution to an unsolved problem of the human species? Is it possible? Not according to Dreyfus.What if the machine could come close enough in Step Four? Imagine a machine that could suggest some reasonably good guesses where to take the pre-inventive form to create a new product or service. Invention Machine’s Goldfire, for example, pulls together information from multiple sources and leads people to find ideas. It does the preparatory work, but you have to do the rest. It does preparatory work, by the way, better than humans. It gives humans an edge in innovating. Humans are safe from machines taking over innovation. But they are not safe from themselves. Maybe we are approaching this the wrong way. Instead of trying to make computers more human-like, perhaps we should focus on making humans more computer-like, more logical and systematic when innovating. How can we help humans overcome their humanness to innovate more effectively? By perfecting the use of innovation tools and processes in a disciplined, rigorous way. That is a legitimate path to automated innovation.

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Innovation by Collaboration

GUEST POST from Drew Boyd

People collaborate to innovate. But what about the other way around? Could a structured innovation approach be used to bring people closer together? In other words, collaboration becomes the endpoint and innovation becomes the means to that end? Collaboration is where two or more people or organizations work together in an intersection of common goals. Collaboration is seen as an essential element of change and group effectiveness. People collaborate for a variety of reasons, including:

  • Solving a common problem
  • Seizing an opportunity
  • Sharing information
  • Research
  • Development
  • Planning
  • Executing
  • Funding
  • Establishing trust
  • Reducing cost
  • Improving a process

A lot of methods and tools have been developed to help teams collaborate. But these methods tend to lead people to the traditional ways of thinking about collaboration: shared resources and information, trade out of expertise, or solving common problems.For a more innovation approach, here is a structured approach using Systematic Inventive Thinking. Start by listing components of the collaborators (their resources, departments, assets… all the basic building blocks that make up each collaborator).Then apply one of the five templates of innovation to the component list. Use FUNCTION-FOLLOWS-FORM to create a Virtual Product – a hypothetical solution to a yet-to-be-found problem. Work backwards to identify the problem that your “solution” solves. How does it involve each party of the collaboration? How do each of the parties benefit? Here is an example. Imagine two departments of a university have been asked by the Administration to become more “collaborative” to enhance student learning. Here is a suggested component list for this example:

  1. Faculty
  2. Courses
  3. Clients
  4. Students
  5. Training material
  6. Classrooms
  7. Administration
  8. Brand reputation
  9. Processes

Use a template like Multiplication: take an existing resource and make a copy of it, but change the component is some way. What would be the benefit to the collaboration at hand? Then switch to another template such as Task Unification: take a component and assign it an additional task. What task could the component perform that enhances student learning (in a completely different way or in a way that benefits the other party)? Continue through each of the templates to uncover new and surprising ways to work together.Collaboration is an enabler of innovation. Now make innovation an enabler of collaboration.

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Innovation Internships

GUEST POST from Drew Boyd

Business schools and companies need to create more internships dedicated to innovation. Most MBA internships continue to focus on traditional core functions like marketing, finance, and strategy. A few schools have innovation internships, but they focus on the technical and design points-of-view. The mainstream, non-technical B-School programs are missing an opportunity.Innovation internships are a great way to infuse an organization with innovation process and techniques. The best internships allow the intern to learn from the company and the company to learn from the intern. The key success factors are: Selection, Sponsorship, and Structure.

  • Selection means picking the right student for the internship as well as picking the right company. Not all students or companies are suitable for this type of program. The intern needs to have advanced innovation training. This should include both innovation method training as well as organizational aspects of innovation. The sponsoring company needs to have a commitment to innovation and see it as a competency worth developing.
  • Sponsorship of the intern is essential. Without resources, focus, networking, and guidance from an engaged sponsor, the intern will flounder. Sponsors need to work closely with business school faculty to make sure the program is set up correctly, and that the intern is brought on board smoothly and effectively. Good sponsors keep projects on track.
  • Structuring the internship around the needs of the business as well as the needs of the intern is the final piece of the puzzle. Interns need to tackle relevant and difficult innovation problems within the business if they are to learn from the experience and create value for the company.

Here is an outstanding example of how to structure an innovation internship and select candidates for the position, from Sears: POSITION SUMMARY

  • Our vision is to attract highly talented people to Sears Holdings and develop them into our future leaders
  • Candidates will report directly to a Senior Executive
  • Position will provide unique career development opportunities and exposure to the day-to-day issues and decision-making processes of senior management
  • Successful candidates will be presented with the rare ability to shape the future of a Fortune 50 company and will be empowered to create value across Sears Holdings

QUALIFICATIONS

  • Cross Functional Team Building Skills: Ability to build and align cross functional teams to meet common goals and achieve success
  • Champion of Change: Has a solutions oriented mind-set and works to initiate and drive needed change
  • Entrepreneurial: energetic and innovative; can lead new initiatives from idea generation to execution, develop business models, drive action plans to completion, and report results and learnings
  • Analytical: must enjoy gathering and digging deeply into data to identify issues and solve problems
  • Strong work ethic: self-starter able to demonstrate strong proactive approach and self-initiative; tenacious
  • Positive attitude: commitment to self-improvement and excellence Strong business acumen: strong financial, strategic, operational and leadership skills; ability to understand business models and key drivers quickly
  • Communication and interpersonal skills: confidence to interact with senior management and maturity to succeed through teamwork; willingness to learn from and coach others; ability to build strong relationships both internally and externally
  • Organizational skills: ability to manage projects and work effectively under tight deadlines
  • Focused on results: willingness to do what it takes to get the job done right

RESPONSIBILITIES

  • Develop close partnership with senior executives to help them fulfill their existing responsibilities as well as develop and define their future priorities
  • Champion innovation projects and lead new ideas from inception to execution
  • Serve as organizational change agents

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