What Makes a Great Innovation Story?

GUEST POST from Julie Anixter

Five Principles and Five Examples from our 2014 Innovation Cities Tour

Everywhere I go – from big companies to start ups, people are talking about the need to share their innovation challenges and successes more effectively. They might not use the word “story,” but if probed, 90% of the people I talk to freely admit that communicating their (innovation) story or challenge – in a way that makes it easy to understand and engage in – is one of the biggest challenges they face. We agree! It’s no coincidence that 90% of the river of content on Innovation Excellence comes from people who have a story to tell and energy to tell it. We’re living proof. Now we’re taking our commitment to Innovation Storytelling and Story Tellers, a step further.

Innovation Excellence is going to curate 100+ Innovation Stories this year, share them on our site, on our Cities Tour, at the Front and Back End of Innovation Conferences and beyond. We’re going to give them away with the hope that they’ll make a big impact in the world. Why are we doing this? Because innovation requires courage. And we believe courage comes (in part) from stories, especially telling them and seeing them.