Description

Most internal customer experience reviews miss the same five things — and this checklist shows you exactly where.

Before you commission a full audit, run your own team through this five-part diagnostic covering the same activities a professional CX auditor uses in practice:

✓ Audience Research & Persona Validation
✓ Journey Mapping & Touchpoint Analysis
✓ Existing Data Evaluation
✓ Walking the Journey Firsthand
✓ Competitive Benchmarking

Each section gives you the specific questions a professional would ask — not vague prompts, but the exact gaps that most commonly go unnoticed inside organizations that assume their CX program is already solid.

Whether you’re scoping your first Customer Experience Audit or just want an honest gut-check on where your program stands, this checklist tells you which of the five areas deserve attention first.

Free download. No strings attached — just the same framework I use with clients, laid out so your team can run it internally.