How to Write a Good Market Research Survey

How to Write a Good Market Research Survey

GUEST POST from Art Inteligencia

Market research surveys are one of the most effective ways to gain insights into the needs, wants and opinions of your target audience. With the right survey, you can uncover data that can help you make better decisions about product development, marketing campaigns and more. But what makes a good market research survey? Here are a few tips to help you create a survey that yields actionable data.

1. Identify Your Goals

Before you start creating questions for your survey, take a step back and identify the goals of the survey. What do you hope to learn or uncover? By taking the time to identify your goals, you’ll be better able to craft questions that are on-point and will yield useful data.

2. Write Clear, Concise Questions

When writing questions for your survey, make sure they are clear, concise and easy to understand. Avoid double-barreled questions, which ask two questions at once, and complex questions that require a lot of thought to answer. Aim to make the survey as easy to take as possible.

3. Include Open-Ended Questions

While closed-ended questions are good for gathering quantitative data, open-ended questions can be useful for gathering qualitative insights. Consider including some open-ended questions in your survey to get a better understanding of how people feel about your product or service.

4. Keep the Survey Short

Surveys should be as short as possible to increase the response rate. Aim for no more than 10-15 questions. Also, make sure the survey can be completed in 10 minutes or less.

5. Test Your Survey

Before you launch your survey, make sure to test it with a few people first. Ask them to take the survey and see if any of the questions are confusing or unclear. Make any necessary changes based on their feedback.

By following these tips, you’ll be able to create a market research survey that yields meaningful insights that can help you make better decisions.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Leave a Reply

Your email address will not be published. Required fields are marked *