Definitions of Innovation

GUEST POST from Mitch Ditkoff

I just Googled “definitions of innovation” and came up with 5,240,000 choices. Good luck reading them. For now, here are ten I’ve gathered over the years that I like. How about you? And if you have a better one, let me know.

“Change that creates a new dimension of performance.”Peter Drucker

“The ability to deliver new value to a customer.”Jose Campos

“Adapting, altering, or adjusting that which already exists for the sake of adding value.”Anonymous

“The managed effort of an organization to develop new products, new services, or new uses for existing products or services.”Ricky W. Griffin

“The commercialization of creativity.”Anonymous

“The creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage.”Government of New Zealand

“Creating something before people know they need it.”Guy Kawasaki

“The successful exploitation of new ideas.”UK Department of Innovation and Skills

“The successful implementation of creative ideas within an organization.”Teresa Amabile

“The act of introducing something new.”The American Heritage Dictionary

Illustration from the back cover of my book

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