I came across an interesting branding article on a BusinessWeek blog the other day about Al Gore, and I have to say one thing about Al Gore:
Has there ever been a more successful loser in history?
Al Gore lost or “lost” the 2000 Presidential election (depending on who you’re talking to), and since then has gone on to amass a fortune of over $100 million in the business world and win a Nobel Peace Prize. He has created a personal brand so strong that some say that he could waltz into the Democratic primaries at the last minute, win the nomination, and possibly even the White House.
No matter what your party affiliation, you have to admit that Al Gore’s turnaround of his personal brand is phenomenal. For most presidential candidates, the loss of an election usually spells the end of their political career, but Al Gore has risen from the ashes. Which brings me back to my original question:
Has there ever been a more successful loser in history?
What do you think?
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