My View on Crowdsourcing Published on BusinessWeek.com

Helen Walters, Business Week’s Editor for Innovation and Design, recently gathered opinions on crowdsourcing, via Twitter.

I replied with a quote via email and Business Week published it recently with a dozen others. Here’s mine:


You can find the whole slide show here.

“The future of crowdsourcing will be as an integrated and required part of the front end of innovation. Its role, however, will be limited in order to protect brand perception and competitive differentiation. Crowdsourcing will serve as an input into the innovation process that must be filtered by internal resources and built upon as necessary. The most forward-thinking organizations will invite the wisest of the crowd to participate in this idea refinement side by side with internal resources.”

What do you think?

Braden Kelley (@innovate on Twitter)

About Braden Kelley

Braden Kelley is a Director of Design Thinking, Innovation and Transformation at Oracle, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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