How to Engage and Inspire Employees during Times of Change

How to Engage and Inspire Employees during Times of Change

GUEST POST from Art Inteligencia

Change is an integral part of growth; it is the very essence of development and innovation, an inevitability in the realm of business. However, it’s not always perceived positively within an organization, primarily by the employees. It is here that leadership can play a pivotal role, not only in catalyzing that change but also in inspiring and engaging the employees to adopt it. With two pertinent case studies, we will demystify this proceed.

Case Study 1: Google’s Capitalizing on Innovation and Creativity

Unarguably one of the most progressive companies globally, Google continually inspires its employees amidst ongoing changes. Google set an example with its “20% time” policy, where employees were encouraged to spend 20% of their time working on their passion projects. This innovative approach fostered an environment of creativity, reinforcing the idea that change is the harbinger of innovation. Products like Google News, AdSense and Gmail were outcomes of this policy.

Key Takeaway: Create avenues for employees to express their creativity and initiate their change, making them active participants rather than reluctant bystanders. Change, then, is inspirational rather than inhibitive.

Case Study 2: Ford’s Turnaround Story

During the economic crisis of 2008, Ford faced monumental challenges. Alan Mulally, the then CEO, led Ford through this turbulent period, not through cost-cutting alone, but by engaging employees in the process of transformation. The turnaround strategy involved every employee through “One Team, One Plan, One Goal” mantra, with weekly Business Plan Review meetings. This transparent approach made the employees feel included and vital to the process of change.

Key Takeaway: Communication and collaboration make a critical difference. During times of change, employees must feel they aren’t just witnessing the change but are integral parts of that transformation.

Strategies for Engaging and Inspiring Employees in Times of Change:

1. Establish a Clear Vision: Clarity is the first step towards acceptance. Articulate the need for change and picture it helps employees visualize the future, easing their transition.

2. Emphasize on Communication: Regular, transparent updates, discussions, and feedback sessions are crucial during transition phases. They make the employees feel considered and valued.

3. Build a Culture of Learning: Learning breeds adaptation. Encourage a culture of continuous learning, providing employees with resources to learn new skills and adapt to changes.

4. Acknowledge and Reward: Recognizing the efforts of employees in adapting to and driving change increases morale. Rewards, recognition, and incentives can play a significant role here.


Change, while challenging, also presents opportunities for growth, innovation, and improved performance. However, the responsibility of leadership doesn’t end with implementing change. As leaders, we must ensure that our teams not only embrace this change but are inspired by it. We must remember: an engaged employee is not a spectator of change but a robust pillar shouldering it.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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