White Papers


If you need a social business, innovation, or social media case study, white paper, webinar, or article created to fit your content marketing strategy and generate leads for your business, please contact us.


Thought Leadership for Innocentive“As a frequent visitor to innovationexcellence.com and fan of his work, I immediately thought of Braden to develop a compelling series of thought-provoking content on the intersection of open innovation and talent management. Through both a webinar and a follow-on white paper, Braden did not disappoint. His content was fresh, original, and provided practical guidance for OI and HR leader alike, and the feedback from readers was very positive. I look forward to engaging with Braden again on future programs.”


Innovation White Papers

Building a Culture of Continuous Innovation
(article from The European Business Review – May/June 2017)

Building a Culture of Continuous InnovationEvery company begins as the nimble startup, organized around the solution to a single customer problem and executing that solution better than anyone else in the market (including incumbents with deep pockets). But this emerging leader soon becomes a follower as the organization evolves and scales into a more complex (but capable) next generation incumbent. Inevitably, every growing organization finds itself so focused on capturing all of the business for its existing solutions, that it finds itself becoming disconnected from evolving customer preferences. So, what’s the solution?

Click to access the Building a Culture of Continuous Innovation article

Five Ways to Make Your Innovation Culture Smell Better

Five Ways to Make Your Innovation Culture Smell BetterUnfortunately, when it comes to fostering continuous innovation, most organizational cultures stink at it, and they are not innovating fast enough to repel the unrelenting threat posed by new market entrants with declining barriers to entry.

This is why I created my latest innovation white paper in partnership with Planview to help organizations learn how to make their organization’s innovation culture stink less. Download it now and get to work on transforming your innovation culture and infrastructure!

Click to access the Five Ways to Make Your Innovation Culture Smell Better white paper

Harnessing the Global Talent Pool to Accelerate Innovation

Harnessing the Global Talent Pool to Accelerate Innovation White PaperAuthored by industry thought leader Braden Kelley and following on the heels of a recent webinar (link to recording) on the same topic, this white paper explores the intersection of talent management and open innovation strategies. The paper dives into why having an external talent strategy is becoming increasingly important and how it can help your company accelerate innovation, shows how leading organizations manage their open innovation and crowdsourcing efforts (including case study examples of companies like P&G), and provides proven strategies and steps to take for attracting talent to your organization’s innovation efforts.

Click to access the Harnessing the Global Talent Pool to Accelerate Innovation white paper

Winning the War for Innovation

Winning the War for Innovation White PaperThere is a war for innovation brewing, and building a deep innovation capability is the only way to win it. The question is, will you lead the charge onto the innovation battlefield, or will you let your competitors bring the fight to you?

As an increasing number of industries become commoditized, innovation has become an important way to distinguish your company from the competition, and a necessary investment just to maintain your existing market position.

In this thought paper, Braden Kelley of innovationexcellence.com leads the charge against the status quo. He explores how your organization can stay relevant, grow, and thrive with an innovation framework that addresses four key areas: Leadership & Structure, Processes & Tools, People & Skills, and Culture & Values.

Click to access the Winning the War for Innovation white paper

Eight I’s of Infinite Innovation™

Eight I's of Infinite Innovation White PaperIf we take a lot of the best practices of innovation excellence and mix them together with a few new ingredients, the result is a simple framework organizations can use to guide their sustainable pursuit of innovation – the Eight I’s of Infinite Innovation™. This new framework anchors what is a very collaborative process. In this white paper we will look at the framework and some of the many points organizations must consider during each stage of the continuous process.

Click to access the Eight Is of Infinite Innovation™ white paper

Push or Pull Marketing for Innovations?

Push or Pull Marketing for Innovations?Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When it comes to both the Value Access and Value Translation components of innovation, in most organizations the marketing department holds the keys to success. But, unless the team does a good job of evangelizing the idea and resulting solution internally first, even the most promising innovation may never see the light of day. And what about for marketing an innovation – push or pull?

Click to access the Push or Pull Marketing for Innovations white paper

Charitable Innovation – Disrupting for Good

Charitable Innovation White PaperThis white paper examines the opportunities for disruptive innovations in the operations and marketing of charitable organizations.

Beginning with an examination of acceptable performance of charities on the basis of fundraising costs and program spend, this white paper distills the disruptive possibilities into five key principles that can be used to identify opportunities in charitable organizations. Along the way it uses definitions, existing examples, insights, and example ideas to explore each of the five principles in greater depth.

Click to access the Charitable Innovation - Disrupting for Good white paper


Social Business White Papers

Rise of the Social Business Architect

Rise of the Social Business Architect White PaperThe world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation. And, employers are realizing that to maximize their success they need to attract and engage the best talent not just into internal talent pools, but external ones as well.

This white paper examines the role of the Social Business Architect in helping to drive overall business success.

Click to access the Rise of the Social Business Architect white paper

The Crowd Computing Revolution

The Crowd Computing RevolutionBusiness Architects have the opportunity to plan for the organization how work can move from mystery to heuristics to algorithms to code. Business Architects (or people filling this role in an organization) have the opportunity to redesign work in the most efficient way possible to leverage both man and machine to get the work done at the lowest cost possible. Technology now exists to allow Business Architects and managers to move beyond allocating work on a job, project, or process basis, and instead design flexible workflows that combine the use of humans and machines to complete the tasks that they are best suited for, or even for humans to augment the work of machines.

Click to access the Crowd Computing Revolution white paper

Broadcasting the Voice of the Customer

Broadcasting the Voice of the Customer White PaperThis white paper examines the role of the voice of the customer in achieving successful product or service innovation.

Customers are always talking about your products or services, but who knows what they are saying? If you’re like most organizations, only a select group of people have access to the voice of the customer. But would people view their jobs differently or approach them differently if they had access to the voice of the customer?

Click to access the Broadcasting the Voice of the Customer white paper

Upside Down Social Web Design

Upside Down Social Web DesignThe importance of social media in the internet ecosystem is only continuing to grow, and so it is time to design web sites in a different, more social way. The way that people buy things, especially more complicated products and services with longer cycles (particularly B2B products) is changing as well. This will make marketing organizations focus more on pull marketing and less on push marketing. This will force marketers and entrepreneurs to focus less on building beautiful, flash-driven web designs and more on building valuable, socially-driven, content-rich ecosystems (of which the web site is only a part).

Click to access the Upside Down Social Web Design white paper

Effective Conversational Marketing

Effective Conversational Marketing White PaperThis white paper examines the emerging field of conversational marketing, as social media becomes part of the relationship marketing conversation.

Beginning with a definition of conversational marketing, this white paper looks at how our traditional marketing approaches should be modified to include the new possibilities that social media creates for marketers. Along the way it goes into depth on the importance of viewing social media not as a channel, but as an integrated part of our marketing campaigns and on-going programs.

Click to access the Effective Conversational Marketing white paper


If you need a social business, innovation, or social media case study, white paper, webinar, or article created to fit your content marketing strategy and generate leads for your business, please contact us.