Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still approach it as something separate and scary instead of treating it as just one tool in the toolbox of anyone working in marketing or innovation. Yes, I linked social media to innovation in the last sentence and that’s because in the same way that social media is a tool that all marketers must learn how to use as part of an integrated marketing campaign, innovation managers must also learn how to use social media properly as part of their innovation efforts.
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As we are now in the middle of the Twelve Days of Christmas, I thought it might be fun to do a post from the innovator’s perspective of the kinds of gifts that might mean the most to an innovator during the holidays when it comes to their quest for innovation excellence. The song however does get quite repetitive so instead of running through it in song format, let’s look at the Twelve Days of Innovation as a list:
As more industries become commoditized and innovation becomes more of a focus, organizations are being forced to move beyond a talent ownership mindset to a talent attraction and engagement mindset.
I am currently doing research for a white paper and a webinar on harnessing the global talent pool to accelerate innovation, and I need your help to add to the case studies I’ve already gathered. Here is the premise:
On the drive home from the Seattle-Tacoma airport (SEA) after my latest trip to 
