Monthly Archives: November 2020

What is an Insight? – Pepsi 2-Liter Bottle Redesign

Recently Pepsi launched a redesign of the two-liter bottle. Any redesign or new design or innovation effort should of course always begin with an insight, but what is an insight? According to Oxford dictionaries: “Insight is the capacity to gain … Continue reading

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Innovation or Not – Amazon Echo Frames

Amazon announced yesterday that they were making their Amazon Echo Frames available to the general public. Amazon previously announced Echo Frames over a year ago. But, after extensive testing with a limited group of users over this past year, Amazon … Continue reading

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The Surprising Power of Business Experiments

Interview with Stefan H. Thomke I had the opportunity recently to interview fellow author Stefan H. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School to talk with him about his new book Experimentation Works: The … Continue reading

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