Monthly Archives: May 2012

Should I run for President again in 2012?

My presidential campaign picked up a lot of steam in 2008, but of course I came up short. Should I make another run for the presidency in 2012? If you didn’t know I was a front-running presidential candidate in 2008, … Continue reading

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Charitable Innovation – Disrupting for Good

The operational model for charities in this country is an ideal candidate for disruptive innovation. It strikes me as odd that charities, the organizations that really have the least to spend on marketing, spend such inordinate amounts of money and … Continue reading

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Innovation Quotes of the Day – May 23, 2012

“It’s not about breaking the rules. It is about abandoning the concept of rules altogether” – Paul Lemberg – Submitted by Bill Dobbins “Innovation is a team sport and everyone is innovative in their own way. Hopefully when you look … Continue reading

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Dumping Facebook Ads the Obvious Choice for GM

The twittersphere erupted with news of GM’s announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of advertising on Facebook. Much of the popular press and self-proclaimed social media experts are jumping on … Continue reading

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Broadcasting the Voice of the Customer

A few years ago Business Strategy Innovation published a white paper to its web site on “Broadcasting the Voice of the customer.” Here is an excerpt: “Before the industrial revolution, most businesses in the United States were sole proprietorships or … Continue reading

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Innovation Quotes of the Day – May 22, 2012

“Comic books had it wrong. It didn’t take a trauma or cosmic rays or a power ring to make a super hero, just the perfect combination of optimism and naivety.” – From the Movie “Kickass” “The heart and soul of … Continue reading

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Effective Conversational Marketing

A few years ago I published a white paper on “Effective Conversational Marketing” and it is still relevant today as my service offering evolves to a B2B Pull Marketing focus. Here is an excerpt: “Introduction What is conversational marketing? Conversational … Continue reading

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Instinctual Innovation versus Intellectual Innovation

One of the best Twitter names that I’ve come across in the past few years is @ShowerThinker – almost as cool as mine – @innovate. It’s an account for an inventor that makes post-it notes for the shower called Aqua … Continue reading

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Innovation Quotes of the Day – May 21, 2012

“Companies do not fall primarily because of what the world does to them or because of how the world changes around them. They fall first and foremost because of what they do to themselves.” – Jim Collins “To innovate continuously, … Continue reading

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You Cannot Always Invent Your Way to Innovation

I’d like to start today with a quote from a NASA article in Fast Company – “But sometimes the better part of innovation, is not invention but effectiveness.” I’ve detailed my views before on how invention is not the same … Continue reading

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