If you need a social business, innovation, or social media case study, white paper, webinar, or article created to fit your content marketing strategy and generate leads for your business, please contact us.
Innovation Framework Case Studies
Braden Kelley has had an impact on a wide variety of industries. Typically the positive outcomes of our consulting engagements are highly confidential, but we have persuaded a few of our clients to let us present these case studies anonymously.
Airline Industry Case Study
The events of September 11th had a catastrophic effect on the airline industry. Braden Kelley worked with a few passenger airlines to help them find a new frame for their industry (an Industry Re-Think).
You will see in the Passenger Lifecycle slides that the framework allows the airlines to see themselves as more than just a transportation provider. Instead, the framework provides the opportunity for the airlines to continue to innovate at each stage of the lifecycle, challenging themselves to exceed the example revenue and service opportunities we provided at the time.
Electronic Top-Ups Case Study
Networks providing the infrastructure for electronic top-ups of pre-pay mobile phones have been very successful. 2/3 of mobile phone users in the UK now are on pre-pay plans, creating a large market opportunity for the companies providing these networks. But with the mobile phone market reaching saturation in the UK, where next to look for growth opportunities?
Braden Kelley worked with a couple of firms in this industry to identify new revenue opportunities and to set a growth strategy for continued success. You will see in the slides the Industry Re-Think we arrived at and the new theme for the future to guide the business.
If you need a social business, innovation, or social media case study, white paper, webinar, or article created to fit your content marketing strategy and generate leads for your business, please contact us.
