Tag Archives: youtube

We Are Target. Who Are You?

By now you’ve probably seen the video of the Target employee standing on the checkout counter delivering a Mel Gibson, Braveheart inspired speech to fellow employees prior to opening the doors on Black Friday (nearly 4 million views and counting). … Continue reading

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Pull Marketing – Upside Down Social Web Design

Picking up where my hugely popular article ‘Rise of the Social Business Architect‘ (PDF) leaves off, I thought I would examine the world of web design in a world where the tools of social media are becoming increasingly important and … Continue reading

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Who is in Your Social Media Band?

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading

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Joy is BMW – Marketing Innovation or Marketing Failure?

by Braden Kelley I came across the following video of a BMW advertising installation thanks to a tweet from Blogging Innovation contributor @RowanGibson and I think it serves as a perfect case study of how one firm – in this … Continue reading

Posted in Innovation, marketing, Social Media, Strategy | Tagged , , , , | 5 Comments