Tag Archives: viral marketing

People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading


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Planning to Spread

We’ve all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Gotye’s “Somebody That I Used to Know”, which as of … Continue reading


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Should I run for President again in 2012?

My presidential campaign picked up a lot of steam in 2008, but of course I came up short. Should I make another run for the presidency in 2012? If you didn’t know I was a front-running presidential candidate in 2008, … Continue reading


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