Tag Archives: Twitter

Who is in Your Social Media Band?

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading

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How Not to Do Social Media

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being … Continue reading

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Stoking Your Innovation Bonfire on Twitter

#innochat this Thursday with author Braden Kelley On Thursday, November 18, 2010 at Noon EST I will be participating in a twitter chat at #innochat (6PM in Europe, 9AM on the west coast). One great way to follow along is … Continue reading

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Joy is BMW – Marketing Innovation or Marketing Failure?

by Braden Kelley I came across the following video of a BMW advertising installation thanks to a tweet from Blogging Innovation contributor @RowanGibson and I think it serves as a perfect case study of how one firm – in this … Continue reading

Posted in Innovation, marketing, Social Media, Strategy | Tagged , , , , | 5 Comments