Tag Archives: television

Apple Announces Name Change to App-le

First Apple changed its name from Apple Computer to Apple to better reflect a business focus that was extending beyond computers to music players, smartphones, digital music sales, and more. And last week Apple announced a flurry of new products … Continue reading

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Shocking People into Buying Your Product

It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It’s a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive … Continue reading

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Will Aereo strike the Death Knell of Cable Television?

Somewhere across the vast reaches of social media (I can’t remember where) I came across a small but growing internet television service called Aereo that allows you to stream live television over the internet on any device or even to … Continue reading

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Innovation Requires Diagonal Thinking

The outcome of a back and forth of a dialog on Twitter with Scramray E. Pinkus generated a lovely quote worth sharing: “Innovating is like thinking diagonally. A perfect combination of both linear and lateral.” – Scramray E. Pinkus (@Easelton) … Continue reading

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