Tag Archives: Sales

Are you an expert?

I came across this video recently thanks to my friends at BLT who recruit consultants for firms in London and beyond. It pokes fun at the experience many internal and external consultants face with clients, whether we are working on … Continue reading


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People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading


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Where is the Innovation Bonfire the Hottest?

Now that I’ve secured a book deal with Palgrave Macmillan for my second book, I thought it might be interesting to peek in on the Nielsen Bookscan sales numbers on Amazon and look back at the last couple of years … Continue reading


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Marketing Throwdown – Pull versus Push

Describing push marketing is easy (or at least it should be). Push marketing is the traditional marketing and advertising seen everywhere. Push marketing starts with the product or service, identifies the features or benefits that potential customers will find most … Continue reading


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A Creative Marriage Proposal

I found this video via @MeghanMBiro and @berget and I just had to share it. It’s a wedding proposal from an actor in my hometown to his now bride to be, and is a great example of re-imagining a traditional … Continue reading


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Innovation Quotes of the Day – April 6, 2012

“You can get anything in life you want if you help enough other people get what they want.” – Zig Ziglar – Submitted by Paul Toussaint “An innovation leader’s job isn’t to provide the answers but to provoke the thinking … Continue reading


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Followup – Following the Line to Innovation at Costco

During the winter holiday shopping season in 2007 I was suspicious when a man at Costco asked if he could scan my Costco card while I was standing in line, thinking that he was going to try and sell me … Continue reading


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