Tag Archives: promotion

Where Does Value Come From?

Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features … Continue reading




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Shocking People into Buying Your Product

It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It’s a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive … Continue reading




Posted in marketing, Psychology | Tagged , , , , , , | 1 Comment