Tag Archives: personal branding

Where Does Value Come From?

Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features … Continue reading




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What is the Role of Personal Branding in Achieving Innovation Success?

I’ve been thinking a lot lately about personal branding, in part because I’m about to begin a new commissioned white paper and so I’ve been re-visiting my popular white paper for Innocentive – Harnessing the Global Talent Pool to Accelerate … Continue reading




Posted in collaboration, Innovation, marketing, Open Innovation, Social Media | Tagged , , , , , | 2 Comments