Tag Archives: Lifetime Value

Innovator Lifetime Value

By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s the idea that a customer is worth to the organization not just the value of a single transaction, but the collection … Continue reading




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Innovation Quotes of the Day – April 23, 2012

GQ8RR2893MWS “Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.” – From the movie ‘Meet the Robinsons’ … Continue reading




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