Tag Archives: Engagement

Bring Newness to Corporate Learning with Gamification

Bring Newness to Corporate Learning with Gamification

GUEST POST from Janet Sernack

I was first introduced to gamification upon meeting Mario Herger, in 2012, when he was a Senior Innovation Strategist at SAP Labs LLC, in Israel, as a participant in his two-day gamification workshop for Checkpoint Security Software. It was an exciting and exhilarating journey into the playful and innovative world of gamification pioneers such as Farmville, Angry Birds, and BetterWorks. Creatively exploiting the convergence of trends catalyzed by the expansion of the internet, and by the fast pace of exponential technology development making gamification accessible to everyone.

Propelled further by people’s increasing desire to socialize and share ideas and knowledge across the globe. Coupled with their desire to learn and connect in a high-tech world, to be met in ways that also satisfied their aspirational, motivational, and recreational needs, as well as being playful and fun.

The whole notion of making gamification accessible to corporate learning simmered in my mind, for the next ten years, and this is what I have since discovered.

Evolution of the gamification market

In 2012 Gartner predicted that – Gamification combined with other technologies and trends, gamification would cause major discontinuities in innovation, employee performance management, education, personal development, and customer engagement. Further claiming that by 2014, 80% of organizations will have gamified at least one area of their business.

It seems their prediction did not eventuate.

In their Gamification 2020 report, Gartner then predicted that gamification, combined with other emerging trends and technologies, will have a significant impact on:

  • Innovation
  • The design of employee performance
  • The globalization of higher education
  • The emergence of customer engagement platforms
  • Gamification of personal development.

It seems this prediction is now an idea whose time has come!

According to Mordor Intelligence – The global gamification market was valued at USD 10.19 million in 2020 and is expected to reach USD 38.42 million by 2026 and grow at a CAGR of 25.10% over the forecast period (2021 – 2026). The exponential growth in the number of smartphones and mobile devices has directly created a vast base for the gamification market.

This growth is also supported by the increasing recognition of making gamification accessible as a methodology to redesign human behavior, in order to induce innovation, productivity, or engagement.

Purpose of gamification

The initial purpose of gamification was to add game mechanics into non-game environments, such as a website, online communities, learning management systems, or business intranets to increase engagement and participation.

The initial goal of gamification was to engage with consumers, employees, and partners to inspire collaboration, sharing, and interaction.

Gamification and corporate learning

The last two years of the coronavirus pandemic caused many industries to deal with their audiences remotely and combined with an urgent need for having the right technologies and tools to:

  • Reach out to, and connect with, both their employees and customers, in new ways

Acknowledging the range of constraints and restrictions occurring globally we have an opportunity to couple these with the challenges, disconnectedness, isolation, and limitations of our remote and hybrid workplaces.

While many of us are seeking more freedom, fun, play, and adventure, yet, we are still mostly bound to our laptops, TVs, and kitchens, and locked up within the boundaries of our homes, local neighborhoods, and hometowns.

  • Expanding knowledge, mindsets, behaviors, and skills

At the same time, this period has also created incredible opportunities for expanding our knowledge, and developing new mindsets, behaviors, and skills!

In different ways to help teams and organizations adapt, innovate, and grow through gamification, which increases our adaptability to flow and flourish and drive transformation, within a constantly, exponentially changing, and disruptive workplace.

Benefits of a gamified approach

Companies that have focused on making gamification accessible within their learning programs are reaping the rewards, as recent studies revealed:

  • The use of mobile applications gamified individually or as a complement to an LMS or e-learning platform has been shown to improve employee productivity by 50% and commitment by 60%.
  • That 97% of employees over the age of 45 believe that gamification would help improve work.
  • That 85% of employees are willing to spend more time on training programs with gamified dynamics.

Gamification is finally at an inflection point

The shift from face-to-face and live events to online created an opening for improving the quality of coaching, learning, and training experiences in ways that align with the client’s or organization needs and strategic business goals.

Keeping people and teams connected, engaged, and motivated in the virtual and hybrid workplace for extended periods of time is a key factor in business success.

Atrivity is a platform that empowers employees and channels to learn, develop, and perform better through games have identified eight trends influencing the growth and adoption of gamification including:

  • Gamification for Digital Events are here to stay, people are time and resource-poor, and will more likely attend a digital event rather than invest time and resources in travelling.
  • Gamification for Millennials and gen-Z is their new normal, being a generation who have grown up with, and become habitually attuned to Facebook and Instagram.
  • The start of Virtual Reality and Augmented Reality is speeding up and offers new creative approaches.
  • Remote onboarding becomes standard as we all adapt to a globalized and diversified work environment.
  • Gamification helps to reduce hospital strains with emerging telehealth innovations.
  • Customization of, and access to contents allows us to visit museums, galleries, libraries virtually
  • Knowledge evaluation metrics have become common proactive through the use of app-based dashboards and scorecards that provide gamified reward and recognition processes
  • Gamification is an Enterprise “must-have” tactic to attract and retain talent.

Corporate learning is also finally at an inflection point

Innovative new organizations like Roundtable Learning focus on co-creating one-of-a-kind training programs that utilize innovative technologies, reflect the client’s brand, and show measurable business results by enhancing traditional corporate learning practices and embracing more interactive, engaging programs.

This is what ImagineNation™ is collaborating with Binnakle Serious Games to bring newness, creativity and play, experimentation, and learning in gamified ways to enable people and teams to innovate, by making gamification accessible to everyone!

We have integrated technology and co-created a range of blended learning solutions:

  • Digital and gamified learning experiences for groups and teams.
  • Playful and experiential learning activities that deliver deep learning outcomes.
  • Co-creation of customized or bespoke blended learning programs that deliver what they promise.

Making corporate learning accessible, affordable, and scalable

Our aim is to make corporate learning agile, by making gamification accessible, and scalable to everybody, across all time zones, modalities, geographies, and technologies.

Where people have time and space to unlearn, relearn, reskill and upskill by engaging in and interacting with both technology and people:

  • Understand and learn new innovative processes, concepts, principles, and techniques and feel that their new skills are valued.
  • Retreat, reflect and explore, discover and navigate new ways of being, thinking, and acting individually and collectively.
  • Question, challenge the status quo and experiment with new ideas, explore effective collaborative analytical, imaginative, aligned problem-solving and decision-making strategies.
  • Safely fail without punishment, make and learn from mistakes, to iterate and pivot creative ideas and innovative solutions that really matter.

To meet our client’s short- and long-term learning needs in terms of innovation focus or topic depth and breadth. Through enhancing teaming, teamwork, and collaboration, by offering products and tools that make gamification accessible to suit all peoples learning styles, time constraints, diverse technologies, and cost needs.

Who was I to know that it would take another ten years for making gamification accessible enough to reach a tipping point!

An opportunity to learn more

Find out about our learning products and tools, including The Coach for Innovators Certified Program, a collaborative, intimate, and deep personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starting Tuesday, May 4, 2022.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus,  human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique context.

Image Credit: Unsplash

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The Role of Leadership in Nurturing Employee Creativity and Engagement

The Role of Leadership in Nurturing Employee Creativity and Engagement

GUEST POST from Art Inteligencia

In today’s dynamic business landscape, fostering employee creativity and engagement has emerged as a critical aspect of organizational success. Companies that prioritize these elements are often rewarded with higher levels of innovation, productivity, and overall employee satisfaction. However, achieving these outcomes can be challenging without effective leadership. This article delves into the pivotal role of leadership in nurturing employee creativity and engagement, highlighting two exceptional case study examples.

Case Study 1: Google’s 20% Time Policy

Google, renowned for its innovation and creativity, has developed an exceptional approach to nurturing employee creativity. Their ‘20% Time Policy’ is a prime example of leadership paving the way for employee autonomy and ingenuity. This policy allows employees to dedicate 20% of their work time to projects of personal interest, outside their regular job responsibilities.

Under this initiative, Google employees have brought game-changing products to life, including Gmail and Google Maps. By granting this freedom, leadership acknowledges that employee creativity often flourishes when they have the opportunity to explore and experiment beyond their daily tasks. This innovative policy not only showcases Google’s commitment to employee empowerment but also illustrates how leadership can proactively create a culture conducive to imaginative thinking and bold ventures.

Key Leadership Takeaway: Leaders should encourage and empower employees to devote time to passion projects, leveraging autonomy to fuel creativity and engagement.

Case Study 2: Pixar’s Collaborative Environment

Pixar, the animation giant behind beloved movies like Toy Story and Finding Nemo, stands out as a company that prioritizes employee engagement and creativity. Their emphasis on fostering a collaborative environment is a testament to effective leadership. At Pixar, leaders understand that the collective creativity of their diverse talent pool amplifies the quality of their storytelling.

One of the significant practices driving creativity at Pixar is the notion of the “Braintrust.” This forum brings together directors, producers, and other talented individuals to provide feedback and engage in brainstorming sessions. The Braintrust, led by visionary leaders like John Lasseter, creates an environment where candid discussions and constructive feedback are not only encouraged but expected. This enables the collective creative intelligence of the team to thrive, nurturing employee engagement and enhancing the quality of their productions.

Key Leadership Takeaway: By establishing platforms where open dialogue and feedback are embraced, leaders can unlock the full creative potential of their teams while fostering an engaged workforce.

Conclusion

Leadership plays a significant role in nurturing employee creativity and engagement within organizations. The case studies of Google’s 20% Time Policy and Pixar’s collaborative environment demonstrate just how effective leadership practices can set the stage for increased innovation, productivity, and employee satisfaction.

To cultivate a culture of creativity, leaders should empower employees to pursue passion projects, granting them autonomy over their work. Similarly, fostering a collaborative environment that promotes open dialogue and constructive feedback can unleash the collective intelligence of the team, resulting in innovative breakthroughs.

By actively embracing these leadership practices, organizations can unlock the full potential of their employees, leading to a thriving workforce and a wellspring of creativity that propels them to new heights of success.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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Social Media is the Glue of Innovation

Social Media is the Glue of InnovationSocial media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets. Social media is not some mysterious magic box. Ultimately it is a tool that serves to connect people and information.

I’m reminded of a set of lyrics from U2’s “The Fly”:

“Every artist is a cannibal, every poet is a thief
All kill their inspiration and sing about their grief”

Social media can help ideas grow and thrive that would otherwise wither and die under the boot of the perfectionist in all of us.

Do you remember the saying “it takes a village to raise a child”? Well, it takes a village to create an innovation from an idea as well, and social media helps to aggregate and mobilize the people and knowledge necessary to do just that.

But, that is social media working in the positive. We must remember that social media tools are just that – tools.

Just as easily as social media tools can be an accelerator for innovation, they can also be an inhibitor – if the participants or the presenters manage to make the less active majority feel that innovation is not something for them.

If you don’t want to be a fool with a tool, then you must be careful to make sure that the social media tools in your organization are fulfilling their role in a positive way and leveraging existing knowledge management and collaboration toolsets:

  1. To make innovative ideas visible and accessible
  2. To allow people to have conversations
  3. To build community
  4. To facilitate information exchange
  5. To enable knowledge sharing
  6. To assist with expert location
  7. To power collaboration on idea evolution
  8. To help people educate themselves
  9. To connect people to others who share their passion
  10. To surface the insights and strategy that people should be building ideas from

The better you become at the above, the stronger your organization’s innovation capability will become, the more engaged your employees will become, and the more ready you will become to engage successfully in open innovation.

For the most part, what I’ve been talking about is the role of social media in innovation inside the organization. When you leverage social media for innovation outside the organization, it gets a whole lot more complicated.

But, maybe that’s a conversation for another day.

In the meantime, please consider the ways in which social media in your organization might be able to strengthen inter-disciplinary cooperation, make the organization itself more adaptable, and how it could help to create an organization with the power to transform more ideas into innovations.

You might also enjoy these four FREE white papers:

  1. Effective Conversational Marketing
  2. Rise of the Social Business Architect
  3. Harnessing the Global Talent Pool to Accelerate Innovation
  4. Broadcasting the Voice of the Customer

Build a Common Language of Innovation

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