Tag Archives: Customers

Are You Lying to Your Customers?

It seems like every company these days is trying to claim that they are innovative, trying to claim that they are customer-centric, trying to claim that their employees are important to them. But are they? Can all this be true? … Continue reading




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Think Like a Tech Company or Go Out of Business

by Braden Kelley and Linda Bernardi Even in 2014, there are business sectors who feel they are not ‘tech companies’. News flash: Whether you are a consumer products company, an insurance company, a hotel, or a pharmaceutical company, your business … Continue reading




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Rise of the Social Business Architect

The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers … Continue reading




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Innovator Lifetime Value

By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s the idea that a customer is worth to the organization not just the value of a single transaction, but the collection … Continue reading




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A Creative Marriage Proposal

I found this video via @MeghanMBiro and @berget and I just had to share it. It’s a wedding proposal from an actor in my hometown to his now bride to be, and is a great example of re-imagining a traditional … Continue reading




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The Code for Successful Innovation

I had the opportunity to attend the Front End of Innovation a couple of years ago in Boston and of the three days of sessions, I have to say that unlike most people, my favorite session was that of Dr. … Continue reading




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Innovation Quotes of the Day – May 9, 2012

“Innovation, I think, should be about the balance between discipline and play. If we put too much emphasis on discipline, we risk of losing ‘inner creativity’.” – Eric Antariksa “Just as managers and employees need goals to know what to … Continue reading




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Innovation Quotes of the Day – April 30, 2012

“Albert Einstein wrote, ‘Everybody is a genius! But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid!’ We are all capable of doing one thing better … Continue reading




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Innovation Quotes of the Day – April 20, 2012

“The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you, and you don’t know how or why.” – Albert Einstein … Continue reading




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Innovation Quotes of the Day – April 18, 2012

“Sometimes the hardest thing in life is to know which bridge to cross and which to burn.” – From the movie ‘The International’ “Incremental innovations can often be explained to customers, but disruptive innovations often require you to educate them … Continue reading




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