Who is Braden Kelley?
I am an innovation speaker, trainer, marketing strategist, and recognized thought leader.
And also co-founded the world's most popular innovation web site:
"I help organizations use social media and other tools to attract and engage customers, partners, and employees to help the organization achieve its goals.
If you're looking to create a culture of innovation, tackle some of your innovation barriers, train your employees to be more innovative, or build a more profitable, more social business -- let's talk."
Build an Innovation Culture
Tag Archives: Customers
Rise of the Social Business Architect
The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers … Continue reading
Innovator Lifetime Value
By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s the idea that a customer is worth to the organization not just the value of a single transaction, but the collection … Continue reading
A Creative Marriage Proposal
I found this video via @MeghanMBiro and @berget and I just had to share it. It’s a wedding proposal from an actor in my hometown to his now bride to be, and is a great example of re-imagining a traditional … Continue reading
Posted in Creativity, Management, marketing, Psychology, Strategy
Tagged community, Customers, funny, Love, Oregon, Portland, Sales, selling, Video, Wedding Proposal
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The Code for Successful Innovation
I had the opportunity to attend the Front End of Innovation a couple of years ago in Boston and of the three days of sessions, I have to say that unlike most people, my favorite session was that of Dr. … Continue reading
Posted in Innovation, marketing, Psychology, Strategy
Tagged Advertising, Brain, Customers, Insights, Science
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Innovation Quotes of the Day – May 9, 2012
“Innovation, I think, should be about the balance between discipline and play. If we put too much emphasis on discipline, we risk of losing ‘inner creativity’.” – Eric Antariksa “Just as managers and employees need goals to know what to … Continue reading
Innovation Quotes of the Day – April 30, 2012
“Albert Einstein wrote, ‘Everybody is a genius! But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid!’ We are all capable of doing one thing better … Continue reading
Posted in Quotes
Tagged Albert Einstein, Customers, empathy, Imagination, Innovation, J.K. Rowling, Matthew Kelly, metrics
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Innovation Quotes of the Day – April 20, 2012
“The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you, and you don’t know how or why.” – Albert Einstein … Continue reading
Posted in Quotes
Tagged Brand Promise, branding, Customers, Einstein, Gary Hamel, Innovation, Insights
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Innovation Quotes of the Day – April 18, 2012
“Sometimes the hardest thing in life is to know which bridge to cross and which to burn.” – From the movie ‘The International’ “Incremental innovations can often be explained to customers, but disruptive innovations often require you to educate them … Continue reading
Posted in Quotes
Tagged Acquisition, Customers, disruption, growth, Innovation, retention
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Innovation Quotes of the Day – April 7, 2012
“Maybe innovation is the reaction to the prototype” – Michael Schrage, MIT Media Lab – Submitted by Julie Anixter “Failure is what happens when you don’t recognize a ‘learning opportunity’.” – Braden Kelley What are some of your favorite innovation … Continue reading
Posted in Quotes
Tagged Customers, Design, failure, Innovation, Learning, prototypes, reactions
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Innovation Quotes of the Day – April 5, 2012
“If you don’t like change you will like irrelevance even less.” – Former Chief of Staff of the U.S. Army Eric Shinseki “Innovation is about risk and customers, two things that many organizations try and avoid.” – Braden Kelley What … Continue reading