Tag Archives: branding

Where Does Value Come From?

Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features … Continue reading




Posted in collaboration, Creativity, Entrepreneurship, Innovation, Social Media, Stikkees, Technology | Tagged , , , , , , , , , , , , | Leave a comment

Coke Combining Creativity with Marketing and Branding

Coca Cola Vietnam Thinking Beyond Traditional Product Lifecycle I came across this great video from Coca Cola Vietnam that is an example of how creative minds and the concept of Value Access can sometimes unlock more value from your existing … Continue reading




Posted in Creativity, marketing | Tagged , , , , | Leave a comment

What is the Role of Personal Branding in Achieving Innovation Success?

I’ve been thinking a lot lately about personal branding, in part because I’m about to begin a new commissioned white paper and so I’ve been re-visiting my popular white paper for Innocentive – Harnessing the Global Talent Pool to Accelerate … Continue reading




Posted in collaboration, Innovation, marketing, Open Innovation, Social Media | Tagged , , , , , | 2 Comments

Innovation Quotes of the Day – April 20, 2012

“The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you, and you don’t know how or why.” – Albert Einstein … Continue reading




Posted in Quotes | Tagged , , , , , , | 3 Comments

World’s Worst Logo?

Every time I see this logo I cringe. If there is one logo in the world that is definitely in desperate need of updating, it is the logo of Sherwin Williams. My stomach turns at the site of the earth … Continue reading




Posted in Design, marketing | Tagged , , , , , , , | 2 Comments