Tag Archives: Advertising

What Do You Do When People Say Your Logo Looks Like *#&@?

Recently The Hershey Company decided to update their logo and since it’s launch they’ve been getting a lot of negative buzz surrounding the new logo because some people think that part of the logo looks like a steaming pile of … Continue reading

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Where Must Marketing Innovation Come From?

The world of marketing and advertising used to be very simple. If you got a branding or marketing job with a company, you would inherit an agency that the person above you or before you had hired to work with … Continue reading

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Shocking People into Buying Your Product

It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It’s a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive … Continue reading

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Marketing Throwdown – Pull versus Push

Describing push marketing is easy (or at least it should be). Push marketing is the traditional marketing and advertising seen everywhere. Push marketing starts with the product or service, identifies the features or benefits that potential customers will find most … Continue reading

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The Code for Successful Innovation

I had the opportunity to attend the Front End of Innovation a couple of years ago in Boston and of the three days of sessions, I have to say that unlike most people, my favorite session was that of Dr. … Continue reading

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Dumping Facebook Ads the Obvious Choice for GM

The twittersphere erupted with news of GM’s announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of advertising on Facebook. Much of the popular press and self-proclaimed social media experts are jumping on … Continue reading

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Joy is BMW – Marketing Innovation or Marketing Failure?

by Braden Kelley I came across the following video of a BMW advertising installation thanks to a tweet from Blogging Innovation contributor @RowanGibson and I think it serves as a perfect case study of how one firm – in this … Continue reading

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