Struggling to attract and engage customers, partners and employees?
The world is changing. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation. And, employers are realizing that to maximize their success they need to attract and engage the best talent not just into internal talent pools, but external ones as well.
Braden Kelley can serve as your trusted social business coach to help you design a social business architecture, act as a source of external perspective to help evolve your social business efforts, or help you with your content marketing efforts to attract sales leads via commissioned white papers or webinars.
Download the Rise of the Social Business Architect PDF
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Braden Kelley delivers workshops and coaching services that focus on three main topics:
- Creating a Social Business Architecture
- Attracting, Engaging and Strengthening Your Partner Ecosystem
- Building Stronger Customer and Employee Relationships
In recognition of the changing economic realities and the increasingly global market for our services, we are pleased to offer the above snack-sized social business design services by Skype video conference as well as traditional on-site coaching. Now you can rent Braden’s brain for even the smallest need or budget.
Braden Kelley has been advising companies since 1996 in industries ranging from medical equipment, software, and internet advertising to real estate, retail, defense, and more.
Braden’s book “Stoking Your Innovation Bonfire” from John Wiley & Sons is being very well received.
Based in Seattle, Washington we are just a short flight away from anywhere in the United States and available to work with companies in Europe, Asia, and beyond.
Clients and Testimonials
Braden Kelley has worked with a variety of clients on projects ranging from managing change and operational improvement to marketing strategy and communications. Here is a representative sampling of some of our clients and what they have to say about Braden Kelley and Business Strategy Innovation.
“Braden has a knack for diving deep into key customer insights and creating expansive strategies for addressing their needs. His work was instrumental in the production of impactful global launch materials and the creation of a new customer on-boarding program. His passion for customer-centric communications, strategic thinking, can-do attitude, and in-depth knowledge will be a great asset for any company”
– Hillary Miller, Global Strategic Services Director at Wunderman
“Working with a lot of ambiguity and within structural constraints, Braden created a customer contact strategy for Windows Live. Braden’s ability to uncover customer insights, visually represent ideas and come up with solutions to our challenges, made him an incredibly valuable part of our agency/client team”
– Jim Gascoigne, Marketing Director at Microsoft
“Braden on several occasions impressed me with ideas and solutions he derived. He has displayed a desire to learn and enthusiasm to lead projects. He is dependable, productive, intelligent, and widely trusted. Braden is very thorough with any range of tasks given to him and extremely professional.”
– Steve Cheeseman, Director of Site Operations at Stream Global Services
More About Your Social Business Coach
Braden Kelley brings a wealth of industry experience and a holistic, international view to our engagements.
- MBA from London Business School
- Experience working with British, German, Japanese, and American companies
- Combines analytical rigour with creative thinking to create innovative solutions
- Brings strategic innovation to clients
- Expertise in knowledge management, collaboration, and social business
- Extensive process re-engineering experience
- Online marketing, social media, and partnerships
- Data consulting to extract customer insight
- Experienced keynote speaker on innovation and social business topics
- Writer of articles for the American Express OPEN Forum, Innovation Excellence, Customer Think, Fleishman Hillard, University of Texas, and The Washington Post.
- Some articles have been translated into Portuguese by a business portal in Portugal
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