Do you need more sales leads for your business?
Do you have great content in your organization that needs an audience?
With a proprietary single content input, multiple content output methodology and digital customer journey research offerings, Braden Kelley can help you drive more inbound sales leads to complement your existing outbound marketing and sales efforts.
Braden Kelley can help you build an effective inbound marketing strategy to attract and engage customers, partners and/or employees. In addition, Braden Kelley can help you execute your inbound marketing strategy driven by content by providing the following services:
- Innovation Marketing
- Thought Leadership Marketing
- Customer Purchasing Journey Research and Mapping
- Content Creation
- Content Promotion
- Audience Creation
- Thought Leadership Creation
- Content Optimization
- Conversation Management
- Content Syndication
- Social Media Advisory
To maximize your revenue, profits, and market share, outbound marketing is no longer enough. In this social world we now live in, you must also craft and execute an effective inbound marketing strategy and the strategic use of content is an important component of any effective pull marketing strategy.
“As a frequent visitor to innovationexcellence.com and fan of his work, I immediately thought of Braden to develop a compelling series of thought-provoking content on the intersection of open innovation and talent management. Through both a webinar and a follow-on white paper, Braden did not disappoint. His content was fresh, original, and provided practical guidance for OI and HR leader alike, and the feedback from readers was very positive. I look forward to engaging with Braden again on future programs.”
- Steve Bonadio, Head of Marketing & Product Marketing, InnoCentive, Inc.
If you need assistance with your content marketing strategy and execution, or if you could use a social business, innovation, or social media case study, white paper, webinar, or article created to generate leads for your business, please contact us.
Rise of the Social Business Architect
The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation. And, employers are realizing that to maximize their success they need to attract and engage the best talent not just into internal talent pools, but external ones as well.
This white paper examines the role of the Social Business Architect in helping to drive overall business success.
Push or Pull Marketing for Innovations?
Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When it comes to both the Value Access and Value Translation components of innovation, in most organizations the marketing department holds the keys to success. But, unless the team does a good job of evangelizing the idea and resulting solution internally first, even the most promising innovation may never see the light of day. And what about for marketing an innovation – push or pull?
Upside Down Social Web Design
The importance of social media in the internet ecosystem is only continuing to grow, and so it is time to design web sites in a different, more social way. The way that people buy things, especially more complicated products and services with longer cycles (particularly B2B products) is changing as well. This will make marketing organizations focus more on pull marketing and less on push marketing. This will force marketers and entrepreneurs to focus less on building beautiful, flash-driven web designs and more on building valuable, socially-driven, content-rich ecosystems (of which the web site is only a part).