Who is Braden Kelley?
I am an innovation speaker, trainer, marketing strategist, and recognized thought leader.
And also co-founded the world's most popular innovation web site:
"I help organizations use social media and other tools to attract and engage customers, partners, and employees to help the organization achieve its goals.
If you're looking to create a culture of innovation, tackle some of your innovation barriers, train your employees to be more innovative, or build a more profitable, more social business -- let's talk."
Build an Innovation Culture
Category Archives: Strategy
Las Ocho I’s de la Innovación Infinita
Gracias Vanessa López De la O para su traducción! Algunos autores argumentan que la innovación exitosa es la suma de la idea más la ejecución; otros hablan más de la importancia de la intuición (insight) y su papel en impulsar … Continue reading
Posted in collaboration, Innovation, Spanish, Strategy
Tagged espanol, excelencia, ideación, identificación, iluminación, implementación, innovacion, inspiración, instalación, intuición, investigación, iteración
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Renting ‘Stoking Your Innovation Bonfire’
I noticed something new on the Amazon page for my book Stoking Your Innovation Bonfire today when I popped onto their web site. What was it? Amazon has introduced a rental option for textbooks. It makes sense that my book … Continue reading
Posted in Innovation, marketing, Strategy
Tagged Amazon, Books, college courses, Creighton, executive education, MBA, MBA courses, renting, teaching, textbooks, universities
1 Comment
Philadelphia – Food Fail
In a continuing series of articles exposing the gradual degradation of our food supply, I’d like to highlight what used to be called Philadelphia Cream Cheese, but now you will notice that the logo has dropped the cream cheese phrase … Continue reading
Posted in Strategy
Tagged carageenan, cost cutting, cream cheese, guar gum, Kraft, locust bean gum, Philadelphia, Starbucks, xantham gum
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Kentucky ‘Fraud’ Chicken – Food Fail
Cost Cutting Gone Mad Every time I turn around, food continues to get less and less real. Imagine my surprise when in a fit of weakness I turned up at my local KFC (yes, the word chicken is no longer … Continue reading
Posted in Strategy
Tagged Eating, Fast Food, food, health, Kentucky Fried Chicken, KFC, retail, Yum Brands
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Showrooming vs. Retail Warehousing
Old School vs. Old School As the saying goes, ‘what’s old is new again’. Only this time robots and hand-held computers (aka smartphones) are involved. I was having a conversation recently with a colleague about the retail industry and I … Continue reading
Posted in Design, Entrepreneurship, marketing, Strategy
Tagged Amazon, eCommerce, Hointer, retail, Robotics, Robots, Showrooming, Warehousing
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Marketing Throwdown – Pull versus Push
Describing push marketing is easy (or at least it should be). Push marketing is the traditional marketing and advertising seen everywhere. Push marketing starts with the product or service, identifies the features or benefits that potential customers will find most … Continue reading
Posted in marketing, Strategy
Tagged Advertising, Pull Marketing, Push Marketing, Sales, traditional marketing
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New Thought Paper – Winning the War for Innovation
There is a war for innovation brewing, and building a deep innovation capability is the only way to win it. The question is, will you lead the charge onto the innovation battlefield, or will you let your competitors bring the … Continue reading
Posted in Innovation, Leadership, Management, Strategy
Tagged Thought Leadership, Thought Papers, War for Innovation, White Papers
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Eight I’s of Infinite Innovation – PDF Version
In the wake of my hugely popular article on Innovation Excellence I’ve decided to make it available as a PDF. Download the Eight I’s of Infinite Innovation PDF now Some authors talk about successful innovation being the sum of idea … Continue reading
Posted in Innovation, Management, marketing, Strategy
Tagged Continuous Innovation, Creativity, Design, frameworks, growth, ideas, Infinite Innovation, Mental Models, NPD, success
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Eight I’s of Infinite Innovation
Some authors talk about successful innovation being the sum of idea plus execution, others talk about the importance of insight and its role in driving the creation of ideas that will be meaningful to customers, and even fewer about the … Continue reading
Posted in Innovation, Management, Strategy
Tagged ideation, Identification, Illumination, Implementation, Inspiration, Installation, Investigation, Iteration, Process
1 Comment
Veracity Required for Innovation Success
A recent post by Jeffrey Phillips titled Velocity is the Only Innovation Outcome That Matters sparked respectful disagreement inside me. I believe that when it comes to innovation, veracity is more important than velocity. Let’s look at the definition of … Continue reading