Category Archives: Social Media

Innovation Perspectives – Social Media is the Glue of Innovation

This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the … Continue reading

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Another Value-Driven Social Media Example

Click above to Enlargeby Braden Kelley Following up on my previous article – The Right Way to do Social Media – I wanted to share another value-driven social media example: Wisk’s facebook application called WiskIt. “We thought perhaps we could … Continue reading

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Effective Conversational Marketing

Business Strategy Innovation just published a white paper to its web site on“Effective Conversational Marketing.” Here is an excerpt: “Introduction What is conversational marketing? Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in … Continue reading

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