Category Archives: Social Media

Thought Leadership Builds Firm Value

Consulting firms sell expertise, and their currency is trust. Large consultancies like Boston Consulting Group, Bain, McKinsey, Deloitte, Accenture and others make their money from being a trusted advisor to companies around the world. Why do companies trust them? One … Continue reading




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Thinkers50 – Nominations and Votes Needed

Every two years Suntop Media ranks the top 50 management thought leaders and bestows the Thinkers50 Global Ranking of Management Thinkers. The ranking relies on voting from the community, meaning that the public decides who is selected. Click here to … Continue reading




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People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading




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Let’s Chat About the Language of Innovation

It was bound to happen sooner or later… What is it you might ask? Well, it is the recognition that the language we use (and more importantly, having a common language) when it comes to innovation, to change, or to … Continue reading




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Where Does Value Come From?

Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features … Continue reading




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Your Chance to Help Overworked Entrepreneurs

Life for a busy entrepreneur regular working 60 hours a week can lead to a struggle with maintaining a healthy weight. You may find that you are eating out for convenience and getting to the gym very infrequently (if at … Continue reading




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Your Chance to Help Working Professionals

Today life in our college years feels somehow more manageable than the hectic pace of the working professional. Somehow it feels like it was easier then to eat reasonably well and to stay in good shape. Recent college graduates feel … Continue reading




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Your Chance to Help Middle-Age Guys (and Gals) Get Fit

Here is your chance to help every middle-aged guy (or gal) who’s struggling with the inevitable progression of age. What used to be easy isn’t anymore! Maybe you (or a friend) used to be a big runner and counted on … Continue reading




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Your Chance to Help Working Moms (and Dads)

Working Moms (and Dads) struggle to get a healthy meal on the table for their family every night during the week without resorting to fast food (or any other fast, but unhealthy alternatives). If you have an idea to help … Continue reading




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What Should the Role of Personal Branding be in Recruitment?

I’ve been thinking a lot lately about personal branding, in part because several people have told me that I seem to do it pretty well, in spite of the fact that I would never call myself a personal branding expert … Continue reading




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