Who is Braden Kelley?
Braden Kelley, is a social business architect, a popular writer, speaker, and trusted advisor.
He also co-founded the world's most popular innovation web site:
"Using social media and other tools I help organizations attract and engage customers, partners, and employees to help the organization achieve its goals.
If you're looking to begin your innovation journey, tackle some of your innovation barriers, or build a more profitable, more social business -- let's talk."
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Category Archives: Social Media
Rise of the Social Business Architect
The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers … Continue reading
How Not to Do Social Media
Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being … Continue reading
Posted in Innovation, Open Innovation, Social Media
Tagged contests, Energy Forward, facebook, Public Relations, Publicity, Puget Sound Energy, Twitter
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Every 60 Seconds Amazing Things Happen on the Internet
I found a couple of great infographics over on BusinessInsider that you’ll find below. They highlight some truly astounding activity numbers from what happens in the world of technology and on the Internet. Did you know that in a single … Continue reading
Posted in Innovation, Social Media, Technology
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Embedding Innovation
Distributing Innovation Knowledge for Innovation Success Is innovation in your organization a project? Or are you trying to embed innovation into your organization as a new core competency? Is innovation part of the new business as usual you are trying … Continue reading
Posted in Innovation, Social Media, Strategy
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A YouTube and Google+ Innovation
Thanks to some of the people in my Google+ feed, I came across a little hidden innovation that YouTube and Google+ have brought to the social media party – social video watching. In real life, when people want to watch … Continue reading
Posted in Innovation, Social Media
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Stoking Your Innovation Bonfire on Twitter
#innochat this Thursday with author Braden Kelley On Thursday, November 18, 2010 at Noon EST I will be participating in a twitter chat at #innochat (6PM in Europe, 9AM on the west coast). One great way to follow along is … Continue reading
Introducing Snack-Sized Innovation Consulting
by Braden Kelley As many of you know, Blogging Innovation is a sideline for me, and a way of giving back by bringing together the best innovation and marketing insights I can get access to and then make them accessible … Continue reading
Posted in Headlines, Innovation, marketing, Social Media, Strategy
2 Comments
Joy is BMW – Marketing Innovation or Marketing Failure?
by Braden Kelley I came across the following video of a BMW advertising installation thanks to a tweet from Blogging Innovation contributor @RowanGibson and I think it serves as a perfect case study of how one firm – in this … Continue reading
Posted in Innovation, marketing, Social Media, Strategy
Tagged Advertising, BMW, facebook, Twitter, youtube
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Innovation Perspectives – Social Media is the Glue of Innovation
This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the … Continue reading
Posted in Innovation Perspectives, Social Media
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Another Value-Driven Social Media Example
Click above to Enlargeby Braden Kelley Following up on my previous article – The Right Way to do Social Media – I wanted to share another value-driven social media example: Wisk’s facebook application called WiskIt. “We thought perhaps we could … Continue reading
Posted in marketing, Social Media
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