Category Archives: Social Media

Rise of the Social Business Architect

The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers … Continue reading

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Embedding Innovation

Distributing Innovation Knowledge for Innovation Success Is innovation in your organization a project? Or are you trying to embed innovation into your organization as a new core competency? Is innovation part of the new business as usual you are trying … Continue reading

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Pull Marketing – Upside Down Social Web Design

Picking up where my hugely popular article ‘Rise of the Social Business Architect‘ (PDF) leaves off, I thought I would examine the world of web design in a world where the tools of social media are becoming increasingly important and … Continue reading

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Three Social Media and Innovation Quotes

“Social media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets.” – Braden Kelley “Social media can help ideas grow and thrive that would … Continue reading

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Social Media is the Glue of Innovation

Social media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets. Social media is not some mysterious magic box. Ultimately it is a tool … Continue reading

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Should I run for President again in 2012?

My presidential campaign picked up a lot of steam in 2008, but of course I came up short. Should I make another run for the presidency in 2012? If you didn’t know I was a front-running presidential candidate in 2008, … Continue reading

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Dumping Facebook Ads the Obvious Choice for GM

The twittersphere erupted with news of GM’s announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of advertising on Facebook. Much of the popular press and self-proclaimed social media experts are jumping on … Continue reading

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Effective Conversational Marketing

A few years ago I published a white paper on “Effective Conversational Marketing” and it is still relevant today as my service offering evolves to a B2B Pull Marketing focus. Here is an excerpt: “Introduction What is conversational marketing? Conversational … Continue reading

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Who is in Your Social Media Band?

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading

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Guest Innovation Blogger in the Language of Your Choice

Are you looking for a way to increase the innovation knowledge in your organization? Looking for a way to begin installing a common innovation language in your organization? Well then, why not have me (Braden Kelley) as a guest blogger … Continue reading

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