Cars Don’t Have to Be Beige and Boring – Nobe 100

Cars Don't Have to Be Beige and Boring - Nobe 100

Estonia is known for pushing the boundaries as it tries to establish itself as a haven for innovation, and out of Estonia comes the latest in a string of interesting electric car projects. This one is super sexy for those of us that think that cars have gotten BORING. Check out the video to see what I mean.



Below you’ll find a second video that digs a little deeper into the project and provides more of an editorial.

But before you check it out you might want to investigate a bit more about what Estonia is trying to do to make itself an innovation powerhouse.



Is the design so sexy that you’ll want to lick it? I’ll leave that for you to decide, but I do like the idea of a removable battery. I’m surprised this is the first electric car that I’ve seen that touts this as a feature. I always assumed that the gas pumps at service stations would be replaced by racks of batteries eventually, but that has yet to happen and it is kind of hard for such a transition to start taking place if none of the electric car manufacturers are making cars with removable batteries. Whether or not it was necessary to go to the extreme of making the removable battery look like a nostalgic leather suitcase I’m not quite sure, but it does keep the experience consistent.

This is a crowdfunding project so if it excites you, check out their investment page.

So, only one question remains… Innovation or not?

About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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