A Simple Idea to Save Oil

Sometimes the simplest ideas are the best.

Here is a great marketing campaign from S-Oil in South Korea which took the challenge of finding ways to decrease oil consumption in South Korea and turned it into a marketing campaign:

In this case the solution highlighted in the video is one potential solution of many to the challenge of decreasing oil consumption, and is focused on reducing the amount of oil consumed searching for a parking spot.

The one thing I didn’t understand was why “HERE” was in English instead of Korean characters…

But anyways…

What simple solution is hiding under your nose?

About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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