Monthly Archives: June 2014

Free Innovation Culture Keynote

Pipeline 2014 Conference

If your innovation culture leaves something to be desired and its your job to make it better, and you missed my virtual keynote at the June 6, 2014 Pipeline 2014 conference, then you can register now and watch my FREE keynote ON DEMAND and find out five actions you can take to change your innovation culture for the better.

Here is a description of the session:

When it comes to innovation, far too much emphasis is placed on creativity, ideas and products. Innovation requires more than ‘aha’ moments. Innovation is a team sport, not an individual one, and while it may be easier for our reptilian brain to understand a single innovation hero, the truth is that every innovation figurehead from Steve Jobs to Thomas Edison had a whole lab or team of people behind them making the real innovation happen. In this session we will investigate what it takes to build a successful team of capable innovation practitioners and contributors that will effectively form a strong and sustainable innovation culture to power success for the organization, not just for the moment, but for the lifetime of the organization.

And here is some information on this FREE virtual conference:

If you’re not familiar with the Pipeline Conference, it is a virtual conference with more than 4,000 participants from 95 countries over the past four years. PIPELINE offers product development practitioners access to experts as well as practical information they can use right away – all from the comfort of their desks. From idea to launch to end-of-life, the content will appeal to any professional involved in the end-to-end product development process. In addition, the newly designed PIPELINE virtual platform serves as a resource center for 12 months following the live event with new content each quarter.

Register now and get free access to the resource center. PIPELINE 2013 was named Event of the Year category in Best in Biz Awards for virtual conference on innovative product development. For more information and to register, visit:

http://www.pipelineconference.com

Please check out my keynote and Q&A session and let me know your thoughts!


Build a common language of innovation on your team

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Battle for Innovation Attention

The competition among countries around the world for attention for their innovation efforts, and to find corporate buyers for the intellectual property being developed in their universities, is heating up.

This week I came across the following sizzle reel from New Zealand’s KiwiNet, otherwise known as The Kiwi Innovation Network:

This is just a taste of what is coming…

A heated BATTLE is brewing among not just countries or regions, but cities too, as they all ratchet up their competition for public/private partnerships, publicity for existing local innovators, and to attract additional innovative people and businesses to their city, region, or country.

People are writing about Chicago struggling and Seattle surging for example.

One look at the Top 5 cities in the Seattle article link and you’ll quickly see the link.

What is your city, region or country doing to attract innovation talent?


Build a common language of innovation on your team

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Johnson & Johnson’s Innovation Center

Video Provides a Peek Inside

As innovation becomes increasingly recognized as the sustaining lifeforce of any company, more organizations are investing in improving their connections to startups, entrepreneurs, academic institutions, researchers and other outside entities to strengthen their pipelines for insights, ideas, and collaboration.

To support this effort, some companies are even creating dedicated physical spaces for this collaboration to occur, and regular events to attract startups, entrepreneurs, and the like for collaboration events.



The embedded video provides a peek inside Johnson & Johnson’s Innovation Center and some of their efforts in this area.

Is your organization undertaking similar efforts?

Are they considering it?

And those of you that have done something like this already, have you been satisfied with the results?


Build a common language of innovation on your team

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Value Access Example – Domino’s Steady Pizza

Helping People Extract the Value You’ve Worked So Hard to Create

I came across this great video from Domino’s Pizza Brazil that shows their new Steady Pizza concept.

It’s a perfect example of the Value Access component of my Value Framework for Innovation, and how Value Access can help you better deliver the value you’ve created for customers (literally).

The concept of the video starts with a simple question:

How do we help to reduce the chances of a delivery fail?

I love this.

The result of the concept is a piece of delivery equipment that not only helps to reduce the chances of a delivery fail, but also serves as a great marketing gimmick.

Too many people after working so hard in the Value Creation step of innovation (which in large part is invention), just stop there and think they’re done. Don’t!

So ask yourself:

Value Access — What can we do to help people access this value?

Value Translation — And even more important, you must keep in mind how you are going to translate that value for people, to help them understand how this new solution will fit into their lives AND is better than their existing solution and worth the trouble of replacing it.

Always remember:

Innovation = Value Creation (X) Value Access (X) Value Translation


Build a common language of innovation on your team

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Coke Combining Creativity with Marketing and Branding

Coca Cola Vietnam Thinking Beyond Traditional Product Lifecycle

I came across this great video from Coca Cola Vietnam that is an example of how creative minds and the concept of Value Access can sometimes unlock more value from your existing products and possibly even create new products as a result.

The concept of the video starts with a simple question:

What if a Coca Cola bottle was never thrown away?

From there it goes on to show lots of different potential uses for a Coca Cola bottle, and possibly even new products that Coca Cola could sell.

I love this.

And hopefully it will inspire you to ask, what simple question could we ask that would unlock new sources of value from our existing products or services for customers?


Build a common language of innovation on your team

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.