Is Jack White’s Lazaretto Ultra LP a Vinyl Innovation?

Is Jack White's Lazaretto Ultra LP a Vinyl Innovation?Video may have killed the radio star, but the mp3 and even the CD have failed to kill the lovable vinyl LP record. In fact, they are making a resurgence and if anything have probably grown in popularity over the last decade.

So, you might be thinking what kind of innovation could someone possibly pull off on a vinyl album?

Well, here is a list of the new things they’ve done on the album:

  1. Hidden track under the label of Side A
  2. Hidden track under the label of Side B
  3. One of the hidden tracks plays at 45rpm and the other plays at 78rpm, while the rest of the album plays at the normal 33rpm
  4. Side A plays from the inside out
  5. Side A plays into a locked track on the outside edge that loops continuously
  6. Side B plays the normal way – outside in, but depending on where you place the needle, you’ll either get and electric or an acoustic intro to the first song on the side
  7. Last, but not least, on a 1-inch band near the label of Side A, if you look at just the right angle while playing the record you’ll see holograms of two spinning angels (one right side up, one upside down)

Jack White walks you through the new things they’ve tried to include on this piece of vinyl in this video:



And if you’re not familiar with Jack White’s music (he started the White Stripes by the way), then check out the video below of one of the songs from the album



Who says an old dog can’t learn new tricks?

So, pull your turntable or record player out from under your bed and check out this groundbreaking new album.

Ultimately whether this album is an innovation or not is up to you…

About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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