Too often we all run around trying to pluck a gamechanging idea out of thin air that nobody has ever seen, solving a problem that has never been solved, when really if the truth be told, there are still lots of existing problems with lots of solutions that are still waiting for a simple, elegant solution.

Is Quirky’s new ‘Pluck’ one of those simple, elegant solutions that you wish you had thought of? Are there other products that do this job better. Are you jealous of the margins they are likely to earn on such a simple product (assuming people are willing to pay the $12.99 asking price)?

Well, whatever you think, the Pluck is a great example of how innovation can come from the simple just as much as it can come from the complex, because innovation after all is about transforming the useful seeds of invention into solutions valued above every existing alternative – and then making the result widely adopted.

So, are you overcomplicating things in your search for innovation?

Moral of the story – Don’t be afraid to break a few eggs in your quest for innovation.

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