How to Design Like Apple

Steve Jobs was a notorious perfectionist. Apple engineers and designers went through hundreds of revisions on every prototype that made it into his hands. But Jobs’ maniacal obsession paid off. No gadget on the market is as instantly recognizable nor as coveted as the latest iteration of an Apple product. The company’s dedication to sleek design and intuitive, user-friendly technology has made each iPad, iPhone and Macbook launch an enormous success.

And how did Jobs and Apple do it? The company follows a set of simple but strict rules to ensure that every product meets Jobs’ standards for clean and flawless design. First, design must complement and improve the product’s usability, never detract from it. And of course, Apple’s sleek and uncomplicated aesthetic must be reflected by every component of the product, no matter how small.

Apple’s design philosophy sounds simple, but putting it into practice is more difficult. Check out Online MBA’s latest video to see Apple’s philosophy boiled down into five principles that any designer or brandmaker can leverage in their own work.

A guest post from my friends at OnlineMBA.com

About Braden Kelley

Braden Kelley is a popular innovation speaker and workshop leader, helps companies build innovation cultures and infrastructures, and plan organizational changes that are more human and less overwhelming. He is the author of Charting Change from Palgrave Macmillan and Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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