Monthly Archives: November 2012

Amazon Makes Copy and Paste Fun

When companies start from the premise that innovation is all about value, it is amazing just how many innovations – big and small – that they can achieve. So how do you make something as dull as giving someone a … Continue reading




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Marketing Throwdown – Pull versus Push

Describing push marketing is easy (or at least it should be). Push marketing is the traditional marketing and advertising seen everywhere. Push marketing starts with the product or service, identifies the features or benefits that potential customers will find most … Continue reading




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