What was your innovation imperative?

What was your innovation imperative?I’m working on a white paper for a client, and as part of my research, I’m looking for a few people who are willing to share what the innovation imperative was for their organization to start innovating (or to increase their effort spent on innovation).

  1. Why did your organization decide to make a commitment to innovation?
  2. Why did management decide that they wanted to sustain an effort to make innovation a deep capability of the organization?
  3. Or even, what was the fire that caused management to commit to an innovation project?

Ideally I am looking for people who are willing to be quoted, but if you are not, that’s okay too.

Sound off in the comments or use the contact form.

About Braden Kelley

Braden Kelley is a popular innovation speaker, helps companies build innovation cultures and infrastructures, and creates B2B inbound marketing strategies that attract and engage customers, partners, and employees. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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