I’m working on a white paper for a client, and as part of my research, I’m looking for a few people who are willing to share what the innovation imperative was for their organization to start innovating (or to increase their effort spent on innovation).
- Why did your organization decide to make a commitment to innovation?
- Why did management decide that they wanted to sustain an effort to make innovation a deep capability of the organization?
- Or even, what was the fire that caused management to commit to an innovation project?
Ideally I am looking for people who are willing to be quoted, but if you are not, that’s okay too.
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