Innovation in the Fairway

Innovation in the Fairway

Twenty three year old inventor Arnold Du Toit last year was named Britain’s best young entrepreneur by PC World Business for the Rolley. Here is some background information about Arnold from the announcement:

“Arnold started his firm when he was 21 years old in his final year of university. The idea came about after his friend complained that a full round of 18 holes took too long. Arnold captured the judges’ imaginations with his entrepreneurial spirit in getting the Rolley to market by overcoming financial and patent issues. The judges praised the Rolley’s design, with its lightweight fold-up dynamics that make it easily transportable, and his use of social media. They were also excited by the potential to rent fleets of Rolleys to golf courses and Arnold’s plans to diversify the technology into security, airports and factories.”

When I came across this announcement, a couple of things struck me. First, the power of programs like the Enterprise Associate Scheme at London South Bank University to stimulate innovation and entrepreneurship by supporting aspiring inventors and entrepreneurs in their quest to find out whether they may have the next great innovation.

Continue reading the rest of this article on Innovation Excellence

About Braden Kelley

Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B inbound marketing strategies that attract and engage customers, partners, and employees. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies on how to increase their revenue and cut their costs since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School.
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