A Creative Marriage Proposal

I found this video via @MeghanMBiro and @berget and I just had to share it.

It’s a wedding proposal from an actor in my hometown to his now bride to be, and is a great example of re-imagining a traditional activity in our society – the marriage proposal.

The things I love about it are not the actual creative execution but the principles exemplified by the experience:

  1. If you have a great product or service, people will be willing to help you sell it
  2. If it’s really good, they may go out of their way to help you sell it – or even do so without asking your permission
  3. Oregon fosters creativity ;-)
  4. Focus on more than the transaction – Make magic!
  5. Skills can from other contexts can be valuable to the current challenge
  6. Have fun with everything you do and you’ll have better results :-)
  7. Don’t just ask people to help, make it fun to help
  8. Give people something to talk about and feel the love spread :-)
  9. Even if your customers or community do the sales pitch – YOU’VE GOT TO CLOSE

What magic are you making?

Are there boring transactional parts of your business that could use a little love and magic?

Don’t be afraid to invest in reducing the friction in your adoption process. You’ll improve the value access performance in your innovation equation:


Innovation Success (or even business success)
=
Value Creation
+
Value Access
+
Value Translation

For more, see Innovation is All About Value


What else are they saying about 'Stoking Your Innovation Bonfire'

About Braden Kelley

Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B inbound marketing strategies that attract and engage customers, partners, and employees. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies on how to increase their revenue and cut their costs since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School.
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