Innovating for Fun and Social Good

I came across this a while back on sitsite.com’s blog, use it in some of my speeches, and had to share it. After all, we could all use a little more fun in our lives, and if some social good can be achieved in the process, all the better!

It is from a Swedish site advertising a contest that was designed to award a 2,500 Euro prize for the idea that best exemplifies the premise that:

“something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

To see more examples or to enter the contest, please visit The Fun Theory site. The campaign and competition are sponsored by Volkswagen – Smart move!

About Braden Kelley

Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B inbound marketing strategies that attract and engage customers, partners, and employees. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies on how to increase their revenue and cut their costs since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School.
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One Response to Innovating for Fun and Social Good

  1. Tim Buick says:

    Fantastic and inspiring way to solve life’s little problems :)

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