I had a nice conversation with a friend from London today that I haven’t spoken with in a while and we got onto the topic of careers. We started talking about my article on Personal Innovation and how in most professional occupations there are the stars and then there is everyone else.
We talked about how stars in certain professions might only be 5% better at something than their peers but get paid 5x to 50x more than the rest. There are certain professions like professional athletics where this is particularly true. But at the same time in many professions including lawyers, consultants, managers, speakers, even cooks and hair stylists, the stars are those who are best at marketing themselves. So if you really want to become a star, you have to hone the skills necessary to market yourself and/or your ideas.