This is the seventh of several ‘Innovation Perspectives‘ articles we published in 2009 from multiple authors to get different perspectives on ‘What is the most dangerous current misconception in innovation?’. Now, here is my perspective:
For my money, the most dangerous misconception that leaders have is that coming up with a great idea is the key to innovation.
This is not the case. Insights and execution are the most important ingredients for creating innovation. As more industries become commodity battlegrounds, success will now be the driven by two key things: