“Innovation can come from anyone, but it is required from everyone for an organization to remain successful.”
Or taken another way:
“Innovation can come from anywhere, but you must be looking everywhere to find it.”
Innovation comes from good listening, observing, watching, waiting, connecting, and synthesizing.
Innovation comes from the creation of a unique, differentiated customer insight that you can build your ideation, your experimentation, your collaboration, and your commercialization efforts around. The goal of course is to turn that unique, differentiated insight into solutions valued above every existing alternative. Solutions that not only create value, but that you also stand ready and able to help people access and understand the need for and relevance in their life.
It is because innovation can come from anywhere and can involve everyone in the organization in making innovation happen that I created The Nine Innovation Roles and my innovation value framework, to help people make sense of what is necessary to make innovation successful as they form their innovation project teams and process, and to give people a simple framework to hold close as they think about creating innovation success.
I hope you’ll check out both of these and let me know what you think!