Food Innovation Sighting – Doritos Tacos

Food Innovation Sighting - Doritos TacosI don’t typically frequent fast food restaurant chains, but today I did, and I had a food innovation sighting for my trouble. I stopped by the local Kentucky Fried Chicken (KFC) and Taco Bell combination store and as I was picking up my crispy strips order I heard a guy order two Doritos Tacos.

“Doritos Tacos?” I thought to myself. Then I looked up and sure enough Yum Brands has teamed up with PepsiCo’s Frito Lay to bring you the Doritos Taco. It’s just like it sounds. Frito Lay has created giant round Nacho Cheese Doritos and folded them into the shape of a taco shell, and then Yum Brands employees combine them with the usual Taco Bell taco fillings.

Now I didn’t actually try one, but how could they not be good and absolutely stuffed with calories?

So hats off to Frito Lay and Yum Brands on the creation of this simple food innovation.

For those of you keeping score with your SCAMPER framework scorecard, file this one under Combine.

What other food innovation combinations would make sense for two companies to create?

Innovation Training for your whole organization from Braden Kelley

About Braden Kelley

Braden Kelley is a popular innovation speaker, helps companies build innovation cultures and infrastructures, and creates B2B inbound marketing strategies that attract and engage customers, partners, and employees. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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2 Responses to Food Innovation Sighting – Doritos Tacos

  1. Pingback: Innovation Excellence | Making a Run for the Innovation Border

  2. Pingback: Food Innovation Sighting – Waffle Taco | Business Strategy Innovation

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