Will Big Data Drive Big Insights or Big Costs?

Will Big Data Drive Big Insights or Big Costs?IBM today is announcing a broad portfolio of new software that applies its expertise in analytics in a new way to the infrastructure of an organization.

Now that we are surrounded by data and organizations are accumulating more and more data about their operations, their customers, their processes and more, analytics can be applied for the purpose of identifying hidden patterns and using that knowledge to gain industry insight. Whether it’s financial opportunities, traffic patterns, medical treatments, or even science breakthroughs, organizations are finding smart ways to harness this flood of data and make sense of it in real time to make predictions and take actions.

Data may not be sexy, but having done a lot of work to extract insights from large amounts of data for organizations like Homeaway.com and Microsoft Windows Live I know first hand that with the right mindset and the right tools, you can turn data into information, information into knowledge, knowledge into insights, and insights into innovation.

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About Braden Kelley

Braden Kelley is a Director of Innovation and Human-Centric Problem-Solving at Oracle, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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